Rebecca riots

They attacked the toll gates because they were tangible objects In which to release rustication. However many Rebecca Incidents were regarding dire poverty and general economic conditions in the countryside and not about tolls. The origin of the name Rebecca comes from a biblical quote, â€Å"And they blessed Rebecca and said to her thou art our sister, be thou mother of thousand of millions and let thy seed possess the gate of those which hate them. † (Genesis 24:60). The people saw this as a sign for action against the turnpike trusts.The other origin for Rebecca came from the accepted leader of the first protests Thomas Reese who wore women's clothing when leading the attacks to disguise himself. He was a large man and it's said he borrowed the clothes from a lady named Rebecca. The consequences of the auctions would be serious such as transportation, so the men knew they had to hide their Identity during the attacks. The turnpike trusts were created by private acts of of p arliament. Their purpose was to upgrade specific stretches of road and they were authorized to levy tolls in order to repay their subscribers.The toll gates were increasingly popular in England and Wales. Money was collected to maintain the roads but a number of trusts kept profits for themselves ; many trusts were inefficient and neglected roads. Turnpike trusts were a particular burden for the tenant farmers and the farm workers because of the high toll charges demanded from them when traveling to market. They were forced to pay more than once over a short distance where the roads of the entrusts interlinked. In Carpenter there were 1 1 different Turnpike Trusts operating around the town, there were several gates in Leaning and Swansea as well.Document 10 Is an extract form David Howell a Welsh academic historian from his book â€Å"The Rebecca Riots†. He makes an honest point that â€Å"there is no mistaking their tithing for the harshness of the toll-gate system†. The tenant farmers were oppressed by the English toll renters, the most reviled was Thomas Bulling. The side bars were simple toll gates on the B roads. The side bars were detested â€Å"they saw the farmers hand in his pocket constantly In the course of Just one short Journey and so constituted an ever-present Irritant†, these side bars would catch any traffic the fees of the illegally erected toll-gates.The fees would contribute to dire poverty because they had less money affecting their livelihoods, they would loose on their way to sell produce at market. Rebecca and her daughters took the law into their own hands and violently attacked the side bars leaving the â€Å"legal gates on the main roads intact†. The area had no policing or local government to stop the injustice of the turnpike trusts, this is the reason for the many protests on toll gates which were unguarded. â€Å"They say there is not a bye-lane of any sort by which a cart can get to the lime-kilns wh ich has not a bar or a chain across it.They say if ever there is a lane by which one or two farmers can get to their farms without paying toll, an application is immediately made to the trustees to grant a bar on the lane†. Document 3 by Thomas Campbell Foster, an executive Journalist from the Times newspaper was searching for the root causes of the Rebecca riots. This is a reliable source it confirms David Howell research on the turnpike trusts, that the â€Å"farmers loudly complain about the oppressive nature of tolls†.The turnpike trusts were dishonest they gained money from the toll gates but did not attend the roads,† they could continue to do this because Wales did not have a authorities who would oversee the injustice of the turnpike trust. This source highlights the oppression of the Turnpike Trusts who exacerbated the poverty. Document 2 from the Illustrated London news, the image shows men dressed as women with farming tools attacking toll gates which i s valid. However this source is primary evidence, which means it can be exaggerated, it shows false information.There are children present and some undisguised where they would usually have blackened faces and it's also taking place in daytime when it would be at night. The image further exaggerates the situation as it shows magistrates and gentlemen at the other side of the gates his may be because they were another grievance. Magistrates were a small elite group in society who charged any corrupt sentence they felt. Toll gates were attacked because they were tangible objects and nobody guarded them at night.This source highlights the attention the Rebecca riots brought. This publicity was from London it was an achievement as the government could hear of the riots and poor living conditions in Wales. Document 4 is an extremely a well informed source from the cartoon punch 1843. It's a very popular contemporary magazine known for its humorous portrayal of political issues. This imag e shows the attack of the toll gates, with farmers dressed in omen's clothes with blackened faces carrying the torches and sticks.The riot is taking place at night and engraved on the gate are several issues with caused the Rebecca riots. The grievances are church rate, tithes the poor law and it's union workhouses. On top of the gate are the faces of unpopular landlords or magistrates and on the building is the name â€Å"Robert Peel† a prime minister who introduced income taxes. Popular hatred† and this is a reason why the Rebecca riots looked like â€Å"no more than a violent outburst to the injustice of the turnpike system† but Union houses and almond weirs which distrusted fishing were also attacked.Overall farmers were oppressed by people who â€Å"collectively denied them Justice†. This source has the hindsight of the Rebecca riots it is an entry in the Welsh Academy Encyclopedia of WALES, published by the University of Wales in 2008. It will be a w ell researched source considerably valid used in higher education. Document 9 an extract from ‘Modern Wales 1950' a general academic book, with valid secondary information. David Williams is an historian with hindsight explains â€Å"the government was not content with mere repression.Largely because of the publicity even to the riots by The Times, three special commissioners were appointed in October 1843. † The times was read by the governing class and Journalist Thomas Campbell Foster captured the attention and importance of the Rebecca riots through his researched reports. The publicity caused the authorities to try relieve the grievances and they feared backlash if nothing was helped. â€Å"The commissioners analyses the general causes underlying the riots and in particular, exposed the abuses of the turnpike system. Commissioners were sent to analyses the problems but they did not look into underlying causes. A legal system was introduced because he government ha d previously neglected the area allowing the impressive turnpike trusts. David Williams in his book â€Å"The Rebecca Riots† 1955 described the riots as a gorilla warfare because of the disguised farmers who wore woman's clothes and blackened their faces before attacking the toll gates. David Williams an outstanding historian with a traditional and liberal point of view that argues the social structure is most important at a local level.The traditional â€Å"social ladder† was instrumental as a catalyst to the rioting. He believes the riots would have taken place even without the oppression of the absentee landlords. Religion was of crucial importance as the the tenant farmers were non-conformists and the local squires above them were believers of the Church of England. It was the non conformist preachers who spoke of social and economic conditions in their congregations. Their words were Justified in the bible read in the chapel, â€Å"let thy seed possess the gate o f those which hate them. It was the chapel goers who started this burning fire. The actions of landowners led to poverty. This source calls the landlords â€Å"unsympathetic, culturally alien†, this is because they no longer had paternal instinct to protect their tenants. They were absent landlords who moved because they were attracted to the political and social life in London separate from the tenant farmers. Rents were higher in Wales then the whole of England. The landlords weakened the Welsh economy spending their wealth outside Wales.Document 10 states that â€Å"Rebecca was concerned at the high rents paid by farmers to their landlords and it's likely that had the latter made timely reductions the riots would nor have occurred†. The everyday pressures on the farmers and struggle to cope financially in life were the main reasons for fury in the Replicates. Source ten states â€Å"landlords were retests were not enough and that's why Rebecca had to make a scene a nd use their traditional methods like Chiefly Preen to take their frustration out on landlords.David Howell book, â€Å"In land and people in 19th century Wales† in 1977, provides a detailed examination of the character of land holdings, regulations of ten year and farming techniques. Framing techniques were backward because the tenants were insecure on their land and didn't know if they would be evicted after a year. The book argues that the riots were orchestrated by non-conformist radicals against the local landlords and absent landlords who are higher in the social anarchy. David Howell implies that the situation is a type of class warfare where it's the peasant farmers in rivalry with landlords.His Marxist beliefs and critical of wanting a fair society, blames absentee landlords as well as local landlords for the breakdown in the paternal caring system which has been tradition for centuries in Wales. Absentee landlords increased local landlords rents who then further pas sed the burden onto the peasants. The Chiefly Preen (the wooden horse) tradition started before the sass's as protest due to the atrocious living conditions the people lived in. The roots of the Rebecca riots an be seen in Chiefly Preen where the people would use this as a way of frightening and humiliating someone who had offended the community's values.The men dressed as women and blackened their faces carrying a mock of the unpopular person without having to resort to seeking the help of the authorities. Source E is a poster issued payable LEWIS GROWER the local landowner following the attack on the salmon weir on the river TOEFL at Lechery in Garnisheed from Castle- Amalgam, 24th July 1843. The landowner presents a threatening notice â€Å"Being informed that the people, styling themselves Replicates, were assembled on Lechery Bridge, on Tuesday night, the 18th July, with the declared intention of destroying the SALMON WEIR†.Being a landowner with money he is unaware of h ow affected the farm laborers were by this restriction to their way of food. The Rebecca rioters attacked salmon wires because they belonged to the landowners and they were also tangible objects. â€Å"That upon the commission of any such aggression upon that, or any other part of my Property whatsoever, or upon the Property of any of my Neighbors in the District, I will immediately discharge every Day Laborer at present n my employment; and not restore one of them until the Aggressors shall have been apprehended and convicted. These people did not care about the underlying grievances of the people, Just saw it as them committing criminal acts. He was even willing to put his own laborers out of a Job to catch the people who attacked the salmon weir. There was no sympathy they only looked to protect themselves. There were big social divisions between the gentry and the small tenant farmers which contributed to the riots. Laborers who worked on the land. The gentry tended to belong t o the Church of England and spoke English.They often served as local magistrates or were Poor Law officials or belonged to Turnpike Trusts. They fixed the poor rate, the tolls and the tithes, they were unjust people. They had little in common with those who worked on the land and often made decisions that suited their own Document 7 is extremely useful primary evidence of Mary Thomas a tenant farmers wife to the Commission of Inquiry 1844. This lady represents the working people in West Wales at the time of the Rebecca riots. She explains that tithes were very high, â€Å"we paid E. 82 in January last†¦. N 1842 we paid E. 54 this is the receipt eleven years go we paid E. 50†. Mary Thomas was a respectable woman she was clever with financial matters keeping the receipts as evidence of the forever rising rents. The last time she had tithe to pay she could â€Å"only make up seven sovereigns which she could to squire Thomas agent but he refused to take them†¦ Till I c ould sell something. † There was no sympathy for the hard times, stock for tenant farmers was very low and they were struggling. â€Å"l have nursed 16 children and never owed a farthing that I did not pay in my life. This woman has budgeted her money all this time for her family to survive the hardships. Nor can I or the children go to church or chapel for the want of decent clothing†, she feels ashamed to even attend the chapel that she is paying such high tithes to because she is ashamed of the clothes her family have to wear. She is looking only for a â€Å"little relief† to cope with the financial pressures which caused increasing poverty. This woman would have been taken very seriously, she has genuine grievances presented to the gentlemen.Her evidence provided is reliable because she has receipts to back up her evidence. Religious factors also contributed to the hardships. Landlords were the members of he Anglican church and mostly spoke English, when eigh ty percent of the population of west Wales was Welsh speaking. The area of west Wales believed in non- conformity. Which was the refusal to accept or conform to the doctrines of the Church of England. Document 6 explains how â€Å"The tithes and church rates were still detested by the chapel members who had to make payments to the Church of England. This is because income of tenant farmers was further reduced because of the tithes they had to pay. Tithes were originally payments made for the support of the parish church, these payments were made in kind, for example crops or wool. Tithes were paid to the Anglican Church in almost all Welsh parishes once a year. In 1836, an Act was passed replacing payment in kind by a money payment that was fixed by the vicar or sometimes by the local landowner. They resented having to pay tithes to a church that was not their own.Another cause for discontent was the new Poor Law set up in England and Wales in 1834. Document C is from Neil Evans an honorary research fellow from the School of History and Archaeology in Cardiff University. This source is an historic news report on BBC website, it quotes†Under the new system, if you did not have enough money o support yourself you had to go into one of the new workhouses where conditions were to be worse than the worst paid laborer outside†. The rioters attacked workhouses as well as tollgates. The law meant that poor relief was no longer paid to the able-bodied poor.Instead, they were forced to live in a workhouse where conditions were deliberately made harsher than the worst conditions outside, this was called the workhouse test because the government believed that the cause of different parts of the workhouse. The poor were made to wear a uniform and the diet was monotonous. There were also strict rules and regulations to follow. Inmates, male and female, young and old were made to work hard, often doing unpleasant jobs such as picking oakum or breaking stones. Ch ildren could also find themselves hired out to work in factories or mines. In the past, they had often given food and goods to the poor but now they were expected to pay for building the hated workhouses. This meant paying rates and they had little spare cash†. The workhouses persecuted the poor, families were split up husbands separated from wives and their children. The farmers believed the system was cruel and expensive. This source has very useful information about the workhouse conditions. It is reliable because he is an academic historian and has valuable hindsight on the Rebecca riots. His research aims to inform and educate the public as it's in a BBC report.Abject poverty was the main grievance of the people of west Wales. It was distress and semi-starvation which led the country people to march under the banners of Rebecca. Source A explains â€Å"The attacks on the toll-gates were almost accidental. The main cause the mischief is beyond doubt the poverty of the far mers. † The people had become dissatisfied at every tax and burden they have been called upon to pay, it was too much pressure and it was impossible to cope. The tolls were undoubtedly an unjust imposition this was the breaking point â€Å"which has fanned this discontent into a flame†.Thomas Campbell Foster, a Journalist sent to report on the Rebecca riots, writing in an article in the London newspaper, The Times (26 June 1843) studied the livelihoods of the people and delivered honest feedback of their main reasons for the rioting which was more than the injustice of the turnpike system it was the deep rooted deprivation. â€Å"In the most miserable part of SST Giles (a slum area of London), in no part of England, did I ever witness such abject poverty. These are living conditions which Foster describes.Thomas Campbell foster empathetic with the people and contributed to the awareness of the Rebecca riots he was trusted by the people of West Wales and eventually help ed the government set up the Commission of inquiry into the dire poverty and agitation in West Wales. â€Å"Agricultural laborers arrive at starvation point rather than apply for poor relief, knowing that if they do so they will be dragged into the Union Workhouse, where they will be placed themselves in one yard, their wives in another, their male children in a third and their daughters in a fourth.Many people thought that the poor law was wrong as it humiliated and punished people who were poor through no fault of their own. People of the workhouse were not well fed Thomas Foster reports â€Å"The bread which I saw in a Workhouse is made entirely of barley and is nearly black. It has a gritty and rather sour taste. † The workhouses were like prisons for the poor. The historian, John Davies informs us in Document 1, that a rise in population, â€Å"Demographic factors were at the root of the crisis†. This led to competition for land and insecurity which ruthless land owners used to their advantage.Farmers constantly feared eviction if they were unable to pay rent. Most of the farmers in rented their land from wealthy landlords. The landlords were arrogant wanted to make more money and started to reduce the number of smallholdings available to rent they then created larger farms that could only be rented at a much higher price. Poor harvests in 1837 and 1838 increased shortages and poverty. There was a good harvest in 1842, but this did not benefit because that was a year of economic depression, so industrial workers could not afford to buy agricultural goods.Houses f the farm laborers were like mud hovels with no furniture they were cold and dire. Most had no beds Just loose straw and rags which was extremely unhealthy. The laborers had peat fires a cheap and poor coal that filled the home with smoke. Source B is by James Rogers of Carpenter, a corn merchant, giving evidence to the Commission of Inquiry into the causes of the Rebecca riots (1844 ). This is primary proof of the continuous hardships the people faced. † In the year 1840, which was a very wet summer, nearly all the farmers had to purchase corn, either for seed or bread.This distress has not been the result of one or two or three years, but a series of at least twenty. The value of the farmer's land and property has decreased in value while the rates, taxes, tithes and rent have been increased. This made the farmers very distressed. † To sum up, dire poverty had led to a serious situation in Wales. The attention of the authorities provided a compromise of a â€Å"moderate settlement of the worst abuses†. The government eventually suppressed the Rebecca riots, using troops and the full force of the law. Some rioters were caught and sentenced to transportation.Social notations gradually improved and the laws controlling turnpike trusts was amended eventually railway development eased the pressures of a growing population as farmers moved away in search of industrial employment. West Wales provided an easier market for produce and a safety valve for surplus population. People could move more easily to find work and this helped reduce pressure in rural areas for jobs. The ending of the Corn Laws in 1846, and attempts in 1847 to make the Poor Law more attractive also helped. â€Å"As a result Rebecca disappeared from view to become a proud memory of the Welsh heritage. † Hollies John Rebecca riots They attacked the toll gates because they were tangible objects In which to release rustication. However many Rebecca Incidents were regarding dire poverty and general economic conditions in the countryside and not about tolls. The origin of the name Rebecca comes from a biblical quote, â€Å"And they blessed Rebecca and said to her thou art our sister, be thou mother of thousand of millions and let thy seed possess the gate of those which hate them. † (Genesis 24:60). The people saw this as a sign for action against the turnpike trusts.The other origin for Rebecca came from the accepted leader of the first protests Thomas Reese who wore women's clothing when leading the attacks to disguise himself. He was a large man and it's said he borrowed the clothes from a lady named Rebecca. The consequences of the auctions would be serious such as transportation, so the men knew they had to hide their Identity during the attacks. The turnpike trusts were created by private acts of of p arliament. Their purpose was to upgrade specific stretches of road and they were authorized to levy tolls in order to repay their subscribers.The toll gates were increasingly popular in England and Wales. Money was collected to maintain the roads but a number of trusts kept profits for themselves ; many trusts were inefficient and neglected roads. Turnpike trusts were a particular burden for the tenant farmers and the farm workers because of the high toll charges demanded from them when traveling to market. They were forced to pay more than once over a short distance where the roads of the entrusts interlinked. In Carpenter there were 1 1 different Turnpike Trusts operating around the town, there were several gates in Leaning and Swansea as well.Document 10 Is an extract form David Howell a Welsh academic historian from his book â€Å"The Rebecca Riots†. He makes an honest point that â€Å"there is no mistaking their tithing for the harshness of the toll-gate system†. The tenant farmers were oppressed by the English toll renters, the most reviled was Thomas Bulling. The side bars were simple toll gates on the B roads. The side bars were detested â€Å"they saw the farmers hand in his pocket constantly In the course of Just one short Journey and so constituted an ever-present Irritant†, these side bars would catch any traffic the fees of the illegally erected toll-gates.The fees would contribute to dire poverty because they had less money affecting their livelihoods, they would loose on their way to sell produce at market. Rebecca and her daughters took the law into their own hands and violently attacked the side bars leaving the â€Å"legal gates on the main roads intact†. The area had no policing or local government to stop the injustice of the turnpike trusts, this is the reason for the many protests on toll gates which were unguarded. â€Å"They say there is not a bye-lane of any sort by which a cart can get to the lime-kilns wh ich has not a bar or a chain across it.They say if ever there is a lane by which one or two farmers can get to their farms without paying toll, an application is immediately made to the trustees to grant a bar on the lane†. Document 3 by Thomas Campbell Foster, an executive Journalist from the Times newspaper was searching for the root causes of the Rebecca riots. This is a reliable source it confirms David Howell research on the turnpike trusts, that the â€Å"farmers loudly complain about the oppressive nature of tolls†.The turnpike trusts were dishonest they gained money from the toll gates but did not attend the roads,† they could continue to do this because Wales did not have a authorities who would oversee the injustice of the turnpike trust. This source highlights the oppression of the Turnpike Trusts who exacerbated the poverty. Document 2 from the Illustrated London news, the image shows men dressed as women with farming tools attacking toll gates which i s valid. However this source is primary evidence, which means it can be exaggerated, it shows false information.There are children present and some undisguised where they would usually have blackened faces and it's also taking place in daytime when it would be at night. The image further exaggerates the situation as it shows magistrates and gentlemen at the other side of the gates his may be because they were another grievance. Magistrates were a small elite group in society who charged any corrupt sentence they felt. Toll gates were attacked because they were tangible objects and nobody guarded them at night.This source highlights the attention the Rebecca riots brought. This publicity was from London it was an achievement as the government could hear of the riots and poor living conditions in Wales. Document 4 is an extremely a well informed source from the cartoon punch 1843. It's a very popular contemporary magazine known for its humorous portrayal of political issues. This imag e shows the attack of the toll gates, with farmers dressed in omen's clothes with blackened faces carrying the torches and sticks.The riot is taking place at night and engraved on the gate are several issues with caused the Rebecca riots. The grievances are church rate, tithes the poor law and it's union workhouses. On top of the gate are the faces of unpopular landlords or magistrates and on the building is the name â€Å"Robert Peel† a prime minister who introduced income taxes. Popular hatred† and this is a reason why the Rebecca riots looked like â€Å"no more than a violent outburst to the injustice of the turnpike system† but Union houses and almond weirs which distrusted fishing were also attacked.Overall farmers were oppressed by people who â€Å"collectively denied them Justice†. This source has the hindsight of the Rebecca riots it is an entry in the Welsh Academy Encyclopedia of WALES, published by the University of Wales in 2008. It will be a w ell researched source considerably valid used in higher education. Document 9 an extract from ‘Modern Wales 1950' a general academic book, with valid secondary information. David Williams is an historian with hindsight explains â€Å"the government was not content with mere repression.Largely because of the publicity even to the riots by The Times, three special commissioners were appointed in October 1843. † The times was read by the governing class and Journalist Thomas Campbell Foster captured the attention and importance of the Rebecca riots through his researched reports. The publicity caused the authorities to try relieve the grievances and they feared backlash if nothing was helped. â€Å"The commissioners analyses the general causes underlying the riots and in particular, exposed the abuses of the turnpike system. Commissioners were sent to analyses the problems but they did not look into underlying causes. A legal system was introduced because he government ha d previously neglected the area allowing the impressive turnpike trusts. David Williams in his book â€Å"The Rebecca Riots† 1955 described the riots as a gorilla warfare because of the disguised farmers who wore woman's clothes and blackened their faces before attacking the toll gates. David Williams an outstanding historian with a traditional and liberal point of view that argues the social structure is most important at a local level.The traditional â€Å"social ladder† was instrumental as a catalyst to the rioting. He believes the riots would have taken place even without the oppression of the absentee landlords. Religion was of crucial importance as the the tenant farmers were non-conformists and the local squires above them were believers of the Church of England. It was the non conformist preachers who spoke of social and economic conditions in their congregations. Their words were Justified in the bible read in the chapel, â€Å"let thy seed possess the gate o f those which hate them. It was the chapel goers who started this burning fire. The actions of landowners led to poverty. This source calls the landlords â€Å"unsympathetic, culturally alien†, this is because they no longer had paternal instinct to protect their tenants. They were absent landlords who moved because they were attracted to the political and social life in London separate from the tenant farmers. Rents were higher in Wales then the whole of England. The landlords weakened the Welsh economy spending their wealth outside Wales.Document 10 states that â€Å"Rebecca was concerned at the high rents paid by farmers to their landlords and it's likely that had the latter made timely reductions the riots would nor have occurred†. The everyday pressures on the farmers and struggle to cope financially in life were the main reasons for fury in the Replicates. Source ten states â€Å"landlords were retests were not enough and that's why Rebecca had to make a scene a nd use their traditional methods like Chiefly Preen to take their frustration out on landlords.David Howell book, â€Å"In land and people in 19th century Wales† in 1977, provides a detailed examination of the character of land holdings, regulations of ten year and farming techniques. Framing techniques were backward because the tenants were insecure on their land and didn't know if they would be evicted after a year. The book argues that the riots were orchestrated by non-conformist radicals against the local landlords and absent landlords who are higher in the social anarchy. David Howell implies that the situation is a type of class warfare where it's the peasant farmers in rivalry with landlords.His Marxist beliefs and critical of wanting a fair society, blames absentee landlords as well as local landlords for the breakdown in the paternal caring system which has been tradition for centuries in Wales. Absentee landlords increased local landlords rents who then further pas sed the burden onto the peasants. The Chiefly Preen (the wooden horse) tradition started before the sass's as protest due to the atrocious living conditions the people lived in. The roots of the Rebecca riots an be seen in Chiefly Preen where the people would use this as a way of frightening and humiliating someone who had offended the community's values.The men dressed as women and blackened their faces carrying a mock of the unpopular person without having to resort to seeking the help of the authorities. Source E is a poster issued payable LEWIS GROWER the local landowner following the attack on the salmon weir on the river TOEFL at Lechery in Garnisheed from Castle- Amalgam, 24th July 1843. The landowner presents a threatening notice â€Å"Being informed that the people, styling themselves Replicates, were assembled on Lechery Bridge, on Tuesday night, the 18th July, with the declared intention of destroying the SALMON WEIR†.Being a landowner with money he is unaware of h ow affected the farm laborers were by this restriction to their way of food. The Rebecca rioters attacked salmon wires because they belonged to the landowners and they were also tangible objects. â€Å"That upon the commission of any such aggression upon that, or any other part of my Property whatsoever, or upon the Property of any of my Neighbors in the District, I will immediately discharge every Day Laborer at present n my employment; and not restore one of them until the Aggressors shall have been apprehended and convicted. These people did not care about the underlying grievances of the people, Just saw it as them committing criminal acts. He was even willing to put his own laborers out of a Job to catch the people who attacked the salmon weir. There was no sympathy they only looked to protect themselves. There were big social divisions between the gentry and the small tenant farmers which contributed to the riots. Laborers who worked on the land. The gentry tended to belong t o the Church of England and spoke English.They often served as local magistrates or were Poor Law officials or belonged to Turnpike Trusts. They fixed the poor rate, the tolls and the tithes, they were unjust people. They had little in common with those who worked on the land and often made decisions that suited their own Document 7 is extremely useful primary evidence of Mary Thomas a tenant farmers wife to the Commission of Inquiry 1844. This lady represents the working people in West Wales at the time of the Rebecca riots. She explains that tithes were very high, â€Å"we paid E. 82 in January last†¦. N 1842 we paid E. 54 this is the receipt eleven years go we paid E. 50†. Mary Thomas was a respectable woman she was clever with financial matters keeping the receipts as evidence of the forever rising rents. The last time she had tithe to pay she could â€Å"only make up seven sovereigns which she could to squire Thomas agent but he refused to take them†¦ Till I c ould sell something. † There was no sympathy for the hard times, stock for tenant farmers was very low and they were struggling. â€Å"l have nursed 16 children and never owed a farthing that I did not pay in my life. This woman has budgeted her money all this time for her family to survive the hardships. Nor can I or the children go to church or chapel for the want of decent clothing†, she feels ashamed to even attend the chapel that she is paying such high tithes to because she is ashamed of the clothes her family have to wear. She is looking only for a â€Å"little relief† to cope with the financial pressures which caused increasing poverty. This woman would have been taken very seriously, she has genuine grievances presented to the gentlemen.Her evidence provided is reliable because she has receipts to back up her evidence. Religious factors also contributed to the hardships. Landlords were the members of he Anglican church and mostly spoke English, when eigh ty percent of the population of west Wales was Welsh speaking. The area of west Wales believed in non- conformity. Which was the refusal to accept or conform to the doctrines of the Church of England. Document 6 explains how â€Å"The tithes and church rates were still detested by the chapel members who had to make payments to the Church of England. This is because income of tenant farmers was further reduced because of the tithes they had to pay. Tithes were originally payments made for the support of the parish church, these payments were made in kind, for example crops or wool. Tithes were paid to the Anglican Church in almost all Welsh parishes once a year. In 1836, an Act was passed replacing payment in kind by a money payment that was fixed by the vicar or sometimes by the local landowner. They resented having to pay tithes to a church that was not their own.Another cause for discontent was the new Poor Law set up in England and Wales in 1834. Document C is from Neil Evans an honorary research fellow from the School of History and Archaeology in Cardiff University. This source is an historic news report on BBC website, it quotes†Under the new system, if you did not have enough money o support yourself you had to go into one of the new workhouses where conditions were to be worse than the worst paid laborer outside†. The rioters attacked workhouses as well as tollgates. The law meant that poor relief was no longer paid to the able-bodied poor.Instead, they were forced to live in a workhouse where conditions were deliberately made harsher than the worst conditions outside, this was called the workhouse test because the government believed that the cause of different parts of the workhouse. The poor were made to wear a uniform and the diet was monotonous. There were also strict rules and regulations to follow. Inmates, male and female, young and old were made to work hard, often doing unpleasant jobs such as picking oakum or breaking stones. Ch ildren could also find themselves hired out to work in factories or mines. In the past, they had often given food and goods to the poor but now they were expected to pay for building the hated workhouses. This meant paying rates and they had little spare cash†. The workhouses persecuted the poor, families were split up husbands separated from wives and their children. The farmers believed the system was cruel and expensive. This source has very useful information about the workhouse conditions. It is reliable because he is an academic historian and has valuable hindsight on the Rebecca riots. His research aims to inform and educate the public as it's in a BBC report.Abject poverty was the main grievance of the people of west Wales. It was distress and semi-starvation which led the country people to march under the banners of Rebecca. Source A explains â€Å"The attacks on the toll-gates were almost accidental. The main cause the mischief is beyond doubt the poverty of the far mers. † The people had become dissatisfied at every tax and burden they have been called upon to pay, it was too much pressure and it was impossible to cope. The tolls were undoubtedly an unjust imposition this was the breaking point â€Å"which has fanned this discontent into a flame†.Thomas Campbell Foster, a Journalist sent to report on the Rebecca riots, writing in an article in the London newspaper, The Times (26 June 1843) studied the livelihoods of the people and delivered honest feedback of their main reasons for the rioting which was more than the injustice of the turnpike system it was the deep rooted deprivation. â€Å"In the most miserable part of SST Giles (a slum area of London), in no part of England, did I ever witness such abject poverty. These are living conditions which Foster describes.Thomas Campbell foster empathetic with the people and contributed to the awareness of the Rebecca riots he was trusted by the people of West Wales and eventually help ed the government set up the Commission of inquiry into the dire poverty and agitation in West Wales. â€Å"Agricultural laborers arrive at starvation point rather than apply for poor relief, knowing that if they do so they will be dragged into the Union Workhouse, where they will be placed themselves in one yard, their wives in another, their male children in a third and their daughters in a fourth.Many people thought that the poor law was wrong as it humiliated and punished people who were poor through no fault of their own. People of the workhouse were not well fed Thomas Foster reports â€Å"The bread which I saw in a Workhouse is made entirely of barley and is nearly black. It has a gritty and rather sour taste. † The workhouses were like prisons for the poor. The historian, John Davies informs us in Document 1, that a rise in population, â€Å"Demographic factors were at the root of the crisis†. This led to competition for land and insecurity which ruthless land owners used to their advantage.Farmers constantly feared eviction if they were unable to pay rent. Most of the farmers in rented their land from wealthy landlords. The landlords were arrogant wanted to make more money and started to reduce the number of smallholdings available to rent they then created larger farms that could only be rented at a much higher price. Poor harvests in 1837 and 1838 increased shortages and poverty. There was a good harvest in 1842, but this did not benefit because that was a year of economic depression, so industrial workers could not afford to buy agricultural goods.Houses f the farm laborers were like mud hovels with no furniture they were cold and dire. Most had no beds Just loose straw and rags which was extremely unhealthy. The laborers had peat fires a cheap and poor coal that filled the home with smoke. Source B is by James Rogers of Carpenter, a corn merchant, giving evidence to the Commission of Inquiry into the causes of the Rebecca riots (1844 ). This is primary proof of the continuous hardships the people faced. † In the year 1840, which was a very wet summer, nearly all the farmers had to purchase corn, either for seed or bread.This distress has not been the result of one or two or three years, but a series of at least twenty. The value of the farmer's land and property has decreased in value while the rates, taxes, tithes and rent have been increased. This made the farmers very distressed. † To sum up, dire poverty had led to a serious situation in Wales. The attention of the authorities provided a compromise of a â€Å"moderate settlement of the worst abuses†. The government eventually suppressed the Rebecca riots, using troops and the full force of the law. Some rioters were caught and sentenced to transportation.Social notations gradually improved and the laws controlling turnpike trusts was amended eventually railway development eased the pressures of a growing population as farmers moved away in search of industrial employment. West Wales provided an easier market for produce and a safety valve for surplus population. People could move more easily to find work and this helped reduce pressure in rural areas for jobs. The ending of the Corn Laws in 1846, and attempts in 1847 to make the Poor Law more attractive also helped. â€Å"As a result Rebecca disappeared from view to become a proud memory of the Welsh heritage. † Hollies John

2012 Hsc English Essay

2012 English HSC Essay by Marcus Kraefft An individual’s perceptions of belonging can change in response to the passage of time and their interactions with the world. Constructive interactions can increase one’s sense of belonging. In the same way destructive interactions or alienation can decrease one’s sense of belonging. The passing of time also affects an individual’s sense of belonging in that it can lead to an appreciation of place and culture. One’s sense of belonging also depends on whether they choose to belong and are chosen to belong, but choice is not always enough.Although both parties may want to belong to each other, barriers can still exist, preventing a sense of belonging. This is evident in Raimond Gaita’s ‘Romulus, My Father’ (1998) and ‘American History X’ (1998) directed by Tony Kaye. The sense of belonging of the individuals in these texts evolves through the elapsing of time and interactions wi th their world. An individual’s interaction with their world shapes their sense of belonging; constructive interactions increase one’s sense of belonging.Upon first moving to Australia Romulus was immediately drawn to Horu and Mitru because they have similar backgrounds. Romulus had many interactions with Horu and Mitru and as a result Romulus felt an increasingly strong sense of belonging to them. Romulus spent more time and interacted more with Horu and we see that Romulus developed a stronger friendship with Horu than with Mitru. Raimond also had many interactions with Vacek and as they met more often Raimond felt more and more comfortable with Vacek, showing an increased sense of belonging.Similarly in ‘American History X’, Derek despises negroes and has no sense of belonging to them. When Derek goes to prison though, he is forced to interact with negroes through prison duties such as folding sheets together. From this Derek forms a strong friendship w ith a particular negro, Jim, and as a result of their interactions, his perspective of negroes changes for the better. â€Å"In here, you the nigger†, as quoted by Jim, shows the contrast in the environment Derek is in; he was used to a white dominated society and is now forced to live in a society dominated by negroes.In the same way that constructive interactions strengthen a sense of belonging, destructive interaction or alienation can weaken a person’s sense of belonging. In ‘Romulus, My Father’ Christine is forced to move with Romulus to Australia. â€Å"She’s a city girl†, who felt alienated in the barren landscape of Frogmore – â€Å"a landscape that highlighted her isolation†. Her mental illness reduced her number of interactions with others and directly resulted in a decreased sense of belonging.Alienation causes loss in one’s sense of belonging and can be expressed through desensitisation. This is present in â⠂¬ËœAmerican History X’. The skinhead clan reject all negroes and immigrants, alienating them. Alienation results in a decreased sense or absence of belonging, which can be represented by causing harm to another with no remorse. This is shown in ‘American History X’ when Derek murders two negroes and then smiles about it while being arrested by police, as if he is proud of what he has done.This absence of belonging between the skinheads and the negroes applies to both parties. This is shown at the end of the film when a negro high school student gruesomely shoots and kills Danny, Derek’s brother, in the school bathrooms. He stood in silence with no emotion and no remorse. This scene shows how alienation affects a person’s decisions, actions and reactions. Choosing to belong and being chosen to belong often leads to a sense of belonging but choice may not always be enough. Certain barriers may exist to prevent a sense of belonging.In ‘Romulus, My Father’ Christine chooses to belong with Raimond as his mother and Raimond accepts his mother, loving her very much, but Christine’s mental illness prevents her ability to nurture Raimond as a mother should. Horu sees this lack of attention and despises Christine because of it, asking her to leave and never come back. Although Christine wanted to belong, her mental illness affected her relationship with both Raimond and Horu. This demonstrates Christine’s inability to integrate with Australian culture. Another barrier to a sense of belonging is race.In ‘American History X’ the negroes and immigrants want to fit into the local community but because of their race the skinhead clan reject them. Similarly in ‘Romulus My Father’, upon arrival to Australia Romulus wants to be accepted by the Australian culture but initially he is not because of his foreign background. Over time Romulus is eventually accepted into the Australian community b ecause of his hard working habits. This shared value allows Romulus to integrate with Australians and form a strong sense of belonging with Australian culture.An individual’s sense of belonging is affected by the passing of time in that it can lead to an appreciation of place and culture. Initially Romulus did not like the Australian landscape – â€Å"The noble red gums†¦ seemed symbols of deprivation and barrenness†. Raimond was influenced by Romulus’ European stories and memories but over time Raimond began to show an appreciation and sense of belonging to the Australian landscape. This is shown when Raimond is about to shoot a wild rabbit but does not because he realised that the environment and nature itself is beautiful.The elapsing of time also allowed Romulus to build up a strong reputation of being a hard working blacksmith. He developed trust with Australians over time which would have been difficult given Romulus’ foreign background. Initially in Australia Romulus had little knowledge of the environment and its effects on everyday life. Romulus accidentally lit a hay stack on fire, not being familiar with the hot and dry climate. Over time Romulus was able to adapt to the Australian environment and so he no longer made mistakes and was therefore accepted by Australians as a worker.Similarly in ‘American History X’, Derek initially despises negroes, but his time and interactions in prison change his perspective of them. Derek is alienated in prison and vulnerable to assault from the negroes but Jim tells them not to harm Derek even though he is a Neo-Nazi. Derek discovers that Jim saved his life; Derek as a direct result appreciates negroes and accepts them, showing respect and friendship. Derek’s opinion on foreigners is changed by the actions of one man.From these points it becomes clear that the passing of time and the interactions of an individual with their world shape that individualâ⠂¬â„¢s sense of belonging: Constructive interactions often result in a sense of belonging whilst destructive interaction or alienation results in a decreased or no sense of belonging. Choice also affects one’s sense of belonging however choice may not always be enough as there are often barriers preventing a sense of belonging such as mental illness and race. Time can also have an impact on an individual’s appreciation of place and culture, increasing their sense of belonging.

Hasty Desicion Essay

Who falls in love after seeing each other for only one night. Romeo and Juliet has made some hasty decisions for those few days they were together. What do i mean about hasty decisions is like getting married and not never telling their parents knowing that they hate each other. Romeo killing Juliet’s cousin Tybalt during a little fight. And Romeo killing himself after hearing that Juliet fake her death. That is what i mean about hasty decisions. Romeo and Juliet were very young Juliet was fourteen years old and Romeo was sixteen or seventeen years old. Romeo and Juliet falls in love with each other as soon as they saw each other. It was at a dance. Romeo and Juliet families did not like each other for nothing in the world that’s what makes it worst. How are you going to have a relationship with someone if the parent’s doesn’t approve of it that’s kind of miss up right. So they had a secret wedding that only the nurse and the preacher know about. That’s one the hasty decisions that were made in this story. In the story of Romeo and Juliet they make another hasty decision. Romeo kills Juliet cousin Tybalt . Romeo has made a very huge hasty decision right here by killing a family member. What makes it very bad is that the families a families already don’t like each other and he go and kills his wife cousin. So they go and deliver the news to the families and Juliet family say’s that Romeo should die for doing a such thing. So now that Romeo has killed Tybalt is focus to move out the city or he will be killed. The last hasty decision that was made was that happen in the story is that Romeo has killed himself with some position . Romeo kills himself because he heard that Juliet killed herself. So now Romeo is gone and died somewhere else . Then they tell Juliet and she fake her death. So now that the truth comma’s out about them . The nurse ends up telling the families that they were married and had no other choices about but to just to get alone with each other choice but to like each other. In conclusion their were so much more hasty decision that were made. And i just chose to do those three to write my essay on how they made bad things like. Married without telling either of their parents knowing that they hate each other, Romeo killing juliet’s cousin Tybalt and almost getting himself killed, and Romeo and Juliet drinking a position to kill their self and that killed Romeo and they never said if it killed Juliet. But i think it did in my own opinion. That is my way of them trying to show their hasty decision. I wonder what would happen to me if i did any of these types of hasty decision that they had made.

South Asia in mass media Essay Example | Topics and Well Written Essays - 500 words

South Asia in mass media - Essay Example The product takes pride of its reputation as one of the leading brands due to its capability of removing tough stains. With this, Tide is a premium product taking care of the cleanliness and purity of clothes. Looking at the current state of India, the advertisement of tide capturing the sunset view of Ganges River and Taj Mahal seem inappropriate. For one, India is now highly regarded because of its technological and economic momentum. Thus, an ad showing new infrastructure, new roads, or technology associated products would seem suitable. However, as this new identity spurred by recent progress is not yet instilled in the mind of consumers. Thus, advertisers chose to utilize the image of the traditional India and its connection with the laundry detergent. The Ganges River and the Taj Mahal are two important places in the Indian culture. It should also be noted these significant places became major attractions to tourists worldwide. Looking closer, the Ganges River and Taj Mahal is directly associated with purity to Indians according to their religious beliefs. In Hinduism, purity is considered imperative is a fundamental component of the Hindi culture. Though physical purity is emphasized, the real essence of purity extends to social, ceremonial, emotional, psychic and spiritual cleanliness. Adherents of Hinduism are required to be spotless, blameless, and free from any contamination.

Article - Newsworthy Criteria Essay Example | Topics and Well Written Essays - 500 words

Article - Newsworthy Criteria - Essay Example The news was published on the day after the purchase was finalized. Hence the customers have been provided with the latest update about the merger. In order to indicate the union of the two airlines several sign boards reading â€Å"one luv† were put up at the Atlantic City International Airport. Given the fact that AirTran runs two daily flights to and from Atlanta from the airport and has connections with more than 40 other cities the merger has gained a lot of significance in the airport sector, according to the Southwest airline spokesperson Brandy King. As part of the celebrations managers from southwest flew to all the airports where AirTran served and welcomed their employees to the company. Additionally the report also noted that a long-time employee of Southwest airlines, Kathi Woodley distributed t-shirts, banners, decorated cookies and gifts to employees of AirTran airlines. The report also noted that both the airlines will operate separately despite the merger and they will retain their own staff, reservation system, schedule of flights and policies until any further announcement is made.

Enterprise progec Essay Example | Topics and Well Written Essays - 500 words

Enterprise progec - Essay Example It also needs rigorous digital marketing campaign as well. We are a team of professional marketers skilled in online marketing (social media management, web development / enhancement and search engine optimisation). We will manage the task of online marketing of Consult2C by attracting attention of maximum potential customers through digital channels of communication. The structure of website will be altered and made more attractive whereas images, titles and tags will be researched and added to the website to optimise visit of potential clients via net traffic which will be tracked through rate of click to conversion. More focused marketing message will be delivered through the website as currently targeted organisations / clients are not mentioned on the web and even there is no vision or mission statement available. The algorithm of website will be redefined in order to rank it top in search engine results. Moreover the website will be advertised on the search engines and pay per click websites. Specific geographic markets are also easily targeted by search engine advertisement so non-targeted clients may be avoided. Few unique articles about the need of training for repute management, communication in organisation and employees development will be published in online article directories like Wikipedia, ehow.com, etc which will help to exalt online existence of services provided by the company. This is the most crucial part of the plan that is to be executed right after web optimisation and article publishing so that there is some foundation of online presence of the company. The pages will be designed and managed on Facebook, Twitter and Linkedin and certain organisations and individuals will be linked and communicated two-way to offer tailored services. Those pages will be updated on daily basis with service offering and press releases and more number of targeted clients will be addressed. This will also help to develop a

Customer service Assignment Example | Topics and Well Written Essays - 1500 words

Customer service - Assignment Example Figure 1: Unremitted Growth of the Hotel Industry (Source: AIU, 2007) The project discusses about a hotel that is good in terms of locations and services, but some recent customer complaints forces the officials realize the importance of training employees about the extensive values of customer service policies. The economic success of an inn depends on how the customers view the quality and services of the hotel. Thus, it becomes highly rational for the officials of the hotel to reduce the variations of services rendered to the individuals and augment the overall customer service of the inn. Importance of customer service policies in our business The theory of service profit chain explains that economic growth, profit and loyalty are three interlinked concepts. The hotel would only succeed in generating economic surplus and grow, if it achieves customer’s loyalty. Again, the loyalty of the customers can only be achieved with the help of valuable customer services. Employees i n the hotel must be productive in their work for providing valued services to the customers. Motivation is the only key to enhance the productivity of the employees. There lies a great difference between ability to work and willingness to work. Motivation is the only fact that bridges the gap between the two concepts. Figure 2: The Service Profit Chain (Source: PPT) The workers in the hotel may be motivated if the officials organize special economic and non economic compensations for them on the basis of their performances. Moreover, the officials must conduct regular training and interactive sessions to upgrade the skills of the workers. Skilful workers would only be able to serve customers excellently and win over customer loyalty. Loyalty of the potential customers would ultimately render growth in profit of the hotel. A good customer service policy must be reliable, responsive, competent, credible, accessible, courteous, communicative, environmental friendly and understanding in nature (Ritzcarlton, 2013). Upgrading the Existing Customer Service Policies If the workers in the hotel are to be trained with the values of the customer service policies, the officials in the hotel must modify the existing policies of customer service. The officials must try to incorporate the best policies followed by the popular luxury hotels in the industry. Ritz and Hilton are the famous five star luxury hotels in Florida and Las Vegas respectively. These five star inns provide the best of services to its customers and following these policies would be the best improvement step made by the officials of the luxury hotel. There is a pool of different policies that these luxury hotels have introduced to check that they park the best of potential customers (Marriott, 2011). Service standards about staff training The existing team of staffs in the hotel must be trained to enhance the services rendered to the customers. The essay considers that the policy of lifetime relationship b uilding, of the Ritz and Hilton hotel is the best policy in which the officials of the concerned hotel must consider. The customers visiting the hotel must be treated as guests. The employees of the hotel should make sure that the individuals, who once visit the hotel, repeat their visits and consign others to visit the hotel. The service that the employees would render to the individuals would be a mark of excellence that would help to build a lifetime bonding with them. The

Environmental Science Essay Example | Topics and Well Written Essays - 250 words

Environmental Science - Essay Example ng energy saver bulbs at home instead of tube lights for most of the time; putting off microwave and television instead of putting them on standby mode; using water bottles that are reusable; purchasing a car that has more mileage on gas; composting my grass clippings instead of putting them in plastic bags and throwing them away; turning off extra lights at night and also during the day; and, reusing things like office papers and clothes. I have also decided to plant a tree somewhere, every year. This will help the environment go greener, making it sustainable. I want to adopt these things because I want to make my environment stable, and want to make the best use of natural resources. I want to do so because I have understood the importance of sustainable environment. Hence, my journal writing has invoked sustainable thinking within me, which is good not only for the environment, but also for me as a living

The secret sharer by joseph conrad Essay Example | Topics and Well Written Essays - 250 words

The secret sharer by joseph conrad - Essay Example The captain then meets Leggatt, a run away murderer. He was the chief mate in another ship by the name Sephora where he had killed a fellow crew member accidentally weeks ago (Conrad 38). They talk with the captain who tells him that he will hide him in his state room. The captain of Sephora comes looking for him but they do not find him. Nobody knows that Leggatt hides in the cabin and the captain keeps him as a secret. Leggatt asks the captain to drop him off in an island because he cannot go home and face incarceration. It is this rapport that assumes the central position of the entire account, hence the name â€Å"secret sharer†. Activities that follow include the captain commanding his crew to steer the ship close to the Kho-ring Island’s shores (). This marks the climax of the secret whereby even other members are still in dark the intentions of passing by those shores where they end up protesting but captain’s words were final. They steer to the shores giv ing Leggatt time to escape whereas on the other side where he emanated thought of him having committed suicide (Conrad

Performance distance Essay Example for Free

Performance distance Essay In â€Å" Embedded Learning Strategy Instruction: Story-Structure Pedagogy in Heterogenous Secondary Literature Classes†, Michael Faggela-Luby, Jean Schumaker, and Donald Deshler examine the problem of uneven learning structures among literature students. Their previous research found that a majority of secondary education level students were reading below the reading comprehension level appropriate for their age level. This was attributed to the inability of teachers to find a structure of teaching reading comprehension and story structure in a method that would both allow LD students to comprehend narrative story structures while still challenging higher level learning students. They present a number of relevant studies done over the years that have presented different story structure learning models to different focus groups of students to examine the results. However, these results are largely inconclusive because some studies failed to produce graphs that explained their results and others did not separate LD students from other students, therefore failing to examine the experimental structures in terms of these two distinguishable groups. Their research attempted to find a reading comprehension structure that could be applied to all levels of students and be used as a universal tool towards learning comprehension and story structure for students of all learning aptitudes and levels. They conducted a research experiment using 79 students to examine the effectiveness of the embedded-story structure. Some students were limited readers, while some were strong readers. Students taught in their regular classrooms with regular materials and were randomly assigned to one of two groups. One group would use the embedded story structure (ESS) while the other would use the comprehensive skills instruction (CSI) method. A graph and statistical data was included to present the statistics of these two groups in terms of age, gender, and test scores. Another figure displayed the categories of self questioning, story structure analysis and summary writing that were utilized in ESS. The CSI group used the categories of vocabulary strategy, question-answer relationships, and semantic summary mapping. More tables listed the statistical information for which students received which test form. Results of all tests administered revealed data that proved learning improvement and comprehension advancement in students using the ESS method. These increases in comprehension were in the non-LD students on both lower and higher reading strengths. The conclusion seems to be that ESS benefits readers on any reading level, but does not necessarily provide marked improvement for LD students. The results of the research seem positive, and it seems that the ESS method could represent a solution to the problem of uneven learning comprehension in students at different reading levels. But one of the limitations pointed out by the researchers is that in the experiment, the teacher was also the researcher. I found this interesting because it helped to ensure study viability, but does not guarantee that improvement results would be the same with other teachers, which makes it questionable as to its practical application in the classroom. A possible solution to this, and a way to help ensure that ESS is being taught similarly at learning institutions everywhere, would be to implement an educational forum to instruct teachers how to properly utilize ESS in the classroom. This could also give teachers suggestions for implementing the method with LD students in an effort to give them the same benefit. Further research could be done into streamlining ESS to better benefit LD students and instructing teachers accordingly. The article, â€Å"Ensuring Content-Area Learning by Secondary Students with Learning Disabilities†, Donald D. Deshler, Jean B. Schumaker, B. Keith Lenz, Janice A. Bulgren, Michael F. Hock, Jim Knight and Barbara J, Ehren research the problem of preparing learning disabled students to handle heavier course loads and learning expectations at the secondary and high school level. They provide background statistics finding a large number of LD students that experience self-esteem issues at these school levels or drop out. A graph included shows the performance distance between LD students and the general population students they are often put in classes with and illustrates how the two groups acquire knowledge differently. The researchers examine dual elements of a study done at the University of Kansas Research Center on Learning. The purpose of the article was to examine the study done at KU-CRL and determine whether its dual-intervention approach was beneficial to LD students and could be implemented in classrooms at all levels. The researchers at KU-CRL found that there needed to be two levels of intervention to help LD students. The first, according to the authors, needed to be done by the teachers and involved implementing teaching strategies that were accessible to students on all learning backgrounds. The second focused more on the students themselves and teaching them learning and studying methods that helped them understand and comprehend material. There are five levels of intervention teachers can use to impact learning levels of students. They vary according to the methods of intervention used by the teacher and the direct impact on the student, ranging from implementing overall learning routines to providing the student with individual strategy structures designed for them. The authors cite studies in which these strategies of embedding learning have worked with limited results. They also point out that the method of delivery for the strategies is important to their effect. A model explains the inclusion strategy for use. Overall, the authors find all of the studies done on the KU-CRL research finds that general learning strategies can be beneficial to LD students to help them with learning comprehension, and that once these are implemented in the classroom that many LD students are able to utilize these strategies outside the classroom too. It recognizes that placing LD students in general classroom settings doesn’t mean that they will be able to learn successfully according to general strategies. I found this article interesting for its examination of the learning needs of the LD student at both the individual and institution-wide level. The authors stress that individual attention and tutoring are still vital when implementing these blanket learning strategies, and I think that’s important to remember. My recommendation if these intervention level learning strategies were to be implemented would be to simultaneously implement a tutoring program for LD students that find themselves requiring a different level of intervention or a different strategy than what is being implemented in the classroom. This would assist teachers attempting to implement the intervention model but still finding that some LD students aren’t receptive. This tutoring could also encourage LD students to keep learning new methods for knowledge comprehension. The authors also emphasized proper training and ongoing support for teachers implementing this learning strategy in the classroom and I think that’s important as well. Teachers learning a new approach for helping LD students in their classroom should have the benefit of accessing new research and findings into the most effective methods of teaching to bridge the gap between normally developed learners and LD students.

Dyson Marketing Communications

Dyson Marketing Communications Dyson Appliances Limited is a UK based company which is a market leader in selling vacuum cleaners in UK, US, Australia, Japan and rest of Europe. It started marketing its vacuum cleaners in 1993 in UK. It has been branded the No.18 consumer superbrand for the year 2010 in UK. Dyson is not known as a manufacturer of electronic products but has been acquainted to the public as a technological innovative company. Innovation and invention is the heart of Dyson Ltd. It This private limited company was founded by James Dyson an industrial designer. To make the most effectively and world wide selling brand of vacuum cleaners is the mission statement of Dyson Ltd, with time Dyson has evolved into other products in the same home appliances category as the Washing machine, Bladeless fan and hand dryers. Being a private company all the details about the company are not available to the public, but the best of information has tried to be extracted from the available research papers, newspapers and websites. James Dyson attended Londons Byam Shaw art school and was specialising in painting. But painting beautiful objects wasnt enough to quell curiosity, he wanted to make, and then he joined the Royal College of Art, where James studied architecture, but instead of colonnades and cladding, robust marine engineering was the order of the day. He developed a flat-hulled high-speed landing craft and, with it, his passion for engineering. Pretty soon, hed also developed a new kind of wheelbarrow one with a big fat ball that didnt sink into mud and chunky feet for stability. All the while learning to take risks, make mistakes and use frustration as a fuel for creativity and solving problems. Dyson vacuums are exhibited in museums around the world, including the New York Museum  of Modern Art, the San Francisco Museum of Modern Art, the Science Museum in London,  Pariss Centre Georges Pompidou, and the Danish Design Centre in Copenhagen. New ideas are the lifeblood of Dyson. Making Mistakes, failure and home trials are guiding principles of Dyson which invests around 50% of its incomes for further development. Dyson Key Markets and Areas of operation Being started commercial operations in the year 1993 in UK. Dyson has now consolidated its position as the market leader in the vacuum cleaner section in UK. It has presence across all over the world. Based on the available information Dyson sold its products in more than 40 countries. What is Marketing Communication The word Marketing Communication is made of 2 words which can be interpreted in their individual capacity. Hence, the meaning of Marketing Communication is varied due to changing interpretation of the base words. Marketing Marketing may be defined as the process by which organizations create interest of customers in products or services they produce. Marketing implies selling and a goal of effective benefit for the communicator. (Marketing Communication and the Hierarchy of Effects- Michael L. Ray) In the global context, global marketing can be defined as the firms commitment to coordinate its marketing activities across national boundaries in order to find and satisfy global customer needs better than the competition. This implies that the firm is able to: Develop a global marketing strategy based on similarities and differences between markets; Exploit the knowledge of the headquarters through worldwide diffusion (learning) and adaptations; Transfer knowledge and best practices from any of its markets and use them in other international markets. (From Global Marketing- Svend Hollensen) Communication Communication is a process of interaction of messages among persons through a communication channel or a medium. Communication is the exchange and flow of information and ideas from one person to another; it involves a sender transmitting an idea, information, or feeling to a receiver (U.S. Army, 1983). Effective communication occurs only if the receiver understands the exact information or idea that the sender intended to transmit. Marketing Communication In the context of marketing, communication is the message communicated by the organization for its intended or prospective customer, to ignite the buying process by such a customer. Effective Marketing Communication is one which would effect the sale of a product or a service. Marketing Communication (Marcom) is a subfield of marketing which involves personal selling, advertising, publicity, public relations, reseller support- merchandising, product sampling and packaging. These are all communication tools and the subfield is really an attempt to bring together several diverse part of the marketing mix under one conceptual framework based on communication research and theory. Marketing Communications is a critical aspect of a companys overall marketing mission and a major determination of its success. The marketing communications components of the marketing mix have increased in the importance dramatically during the past decade. Indeed, it has been claimed that marketing in the 1990s is the communication and communication is marketing. The two are inseparable Shimp (2000) Marcom cannot be just used for marketing alone but Marcom techniques can be used for a variety of other purposes such as for a political campaign, improvement in health practices, changes in societal beliefs etc. Thus marcom applies for persuasive mass media campaigns of all types. (Marketing Communication and the Hierarchy of Effects- Michael L. Ray) Role of marketing Communications Marketing communications (marcom) represents all the consumer oriented materials such as leaflets, press releases, Web sites, and trade show presentations. The importance generated of marcom planning is due to the direct relation of such planning to the customer, which makes marcom planning an important activity for the company. Thoughtfully written marcom plans: Enables the company to handle a large number of products, areas and consumer interactions in one single tone. Creation of integrated communication channels by a varied team of people. Assist the messages to grow above the sphere of the marketplace and continuously reach the target audiences. Provides superior results in terms of efforts of time and money. Tools of Marketing Communication For any organisation, the tools of marketing communications includes distributing information, promoting brand, image and reputation, creating and stabilizing product and service demand, emphasizing features and benefits, providing competitive differentiation, generating sales leads, ensuring customer retention and loyalty, and motivating staff. Some tools are as follows: Advertising Advertising is defined as any form of communication made by a public or a private undertaking in connection with trade, industrial activity, business, craft or profession in order to promote, directly or indirectly: a) the commercialisation of any goods or services, b) any ideas or principles, initiatives or institutions. Advertising is an impersonal, mass medium form of communication, in which the person who wants to communicate the message incurs a monetary cost for transmitting the message through a selected medium. It reaches a large number of audiences in a discrete way. There are two main functions of advertising: Influencing the demand for commodities and Managing awareness and understanding of the entity in an entirety. The various types of media which could be used for advertising are: Print media advertising like in the newspapers, periodicals, directories etc. Broadcast media advertising in the form of television and radio for mass penetration at a relatively lower cost per person reached. Outdoor advertising like the billboards on roads, bus-stops etc. Enclosed advertising like a store displaying its name inside the store. Digital and other media like telephony advertising, cinema advertising, online and internet marketing. Sales promotion Sales promotion is offering to the consumers extra or additional value. Such an additional value may be created by offering say Buy One get One products, or Half Price products, free products/ samples, extra quantity of the same goods at no extra price, discounts and price reductions. Hence the main objective of sales promotion is to encourage certain behaviour of audience, often to effect sales for the organization. Such a tool attracts new customers and help retain existing base. Direct marketing Direct marketing is the total of activities by which products and services are offered to market segments in one or more media for informational purposes or to solicit a direct response from a present or prospective customer or contributor by mail, telephone or personal visit. (Onkvisit and Shaw 1993, p717). Direct marketing is concerned with the management of customer behaviour and is used to complement the strengths and weaknesses of the other communications disciplines used to communicate directly with individual customers and often carry a behavioural (call to action) message. Fill, C. (2009), Marketing Communications Interactivity, Communities and content. Thus we can understand by direct marketing as all the activities undertaken by seller which help to communicate directly with the buyers for the purpose of effecting an action by the buyer Public Relations PR or publicity is the marketing communications function or activity undertaken by the organisations which carries out programmes designed to earn public understanding an acceptance. (Svend Hollensen Global Marketing, Pg: 554). Being a component of society an entity has to protect the interest of itself as well as its stakeholders (society in general )and therefore has to have effective marcom for good public relations. It involves both internal as well as external communication Personal Selling Unlike Advertising, personal selling is a dual way or more than 2 persons involved communication process which enables instant feedback and is not disturbed much by the noise like in advertising. It is an intense communication process and requires skills for effective communication, but it also enjoys high flexibility. Market Segmentation Market segmentation is the division of a market into different groups of customers with distinctly similar needs and product/service requirements. Targeting To determine which, if any, of the segments uncovered in the market segmentation should be targeted. Such segments are to be specifically targeted by the organization. Positioning The act of designing the companys offering and image so that they occupy a meaningful and distinct competitive position in the target customers minds. Integrated Marketing Communication The concept of IMC took birth in the US in the late 1980s. The Caywood, Schultz and Wang presented in 1991 the concept of IMC after a survey was conducted by Northwestern university with national goods advertisers in USA. Schultz defined IMC as, Broadly defined, IMC is a concept of marketing communication planning that recognizes the added value of using a comprehensive plan to evaluate the strategic roles of a variety of communication disciplines. It combines these disciplines to provide clarity, consistency and maximum communication impact. (Schultz et al, 1993). Proponents of IMC contend that it represents a logical first step in the transition from outbound product driven communication to the more interactive consumer and behaviour oriented approaches of the twenty first century. (Kitchen and Schultz, 1999). Thus we can understand from IMC that it is a process by which all forms of marketing communication are managed in such a way that the prospective customer or public are delivered a plain, constant and convincing message about the entity and its products. (An inside-out approach to integrated marketing communication-An international analysis by Gayle Kerr, Don Schultz, Charles Patti, Ilchul Kim) Among the differing definitions of IMC, Shimp has tried to find the unique features of IMC in 2000 as follows: The primary objective of IMC is to affect behaviour through directed communication. IMC process starts with the buyer or prospect and ends with the brand communicator. IMC uses all types of communication and all means and company contacts as message release channels For a stronger brand image synergy and coordination are utmost important. IMC entails marketing communication build lasting relationship between the brand and the buyer. Thus we can conclude that IMC is the planning, coordinating, controlling, integrating and managing the various communications which evolve from an organization towards its outside environment or external environment. Marketing Communications Strategies and Tactics employed by Dyson To understand the marketing communication strategy of Dyson, it is very important to know a brief history of the company which will help us understand the future course of marketing for the company. James Dyson had started working on his vacuum cleaner idea since 1978. His idea was to build a bagless, filterless vacuum cleaner. In the 1980s he approached Hoover Company which was the market leader of that time to take up his idea, but it was not accepted by Hoover. Undeterred by the Hoover snub, Dyson continued to work on his concept of vacuum cleaner. After 15 years of hard work, determination, toil and frustration and testing 5000 prototypes James finally launched the Dyson Cyclone DC01 Vacuum cleaner which was based on the effect of a tornado in 1993. The company for the next 12 years put almost 100 % of its profits for further RD expanding its team of scientists from a meagre 3 scientists to 350 scientists. In interview with a leading advertsing magazine, Dysons global marketing director, Clare Mullin, stressed the companys pledge to development, saying, Were an engineering-led company, not a marketing-led company. Thus the overall stress of the company can be found out to be technology, development, innovation and invention. This is a marked difference between a profit oriented commercial company and Duson. Dyson is an innovative, technology company not just any other company. This is the basis of marketing communication of Dyson that it is different. Context Analysis SWOT Analysis Strengths Technologically superior product offering Brand Image Loyal Customer base Financial Strength and higher profitability High Revenue generation Can earn premium on its product offerings Weakness Lower sales quantity than competitors Limited number of item offering in portfolio compared to larger competitors Limited resources Opportunities Qualitywise superior offering is always in demand everywhere. New untapped markets. Increasing sales by reducing prices. Threats Susceptible to cyclical changes as in recessionary conditions cheaper substitutes may be preferred. Branding as expensive products. Better product offerings by competitors at relatively lower prices. Strategic Mission and Objectives To build the most effective and efficient vacuum cleaners brand. Be a world leader in the vacuum cleaners brand To build world class cutting age electronic appliances for improving peoples lives To be technologically innovative To invest heavily in development for future sustenance of business Sr. No. UK markets US Markets To maintain the market leader position in the vacuum cleaner segment To maintain the market leader position in the vacuum cleaner segment Marketing Objectives To be a market leader in the vacuum cleaning and home appliances business. To market company as a technologically advanced company producing high quality products for improving daily lives. Sr. No. UK markets US Markets To maintain and consolidate the market leader position in the vacuum cleaner segment (2002) To rapidly enter into the market and capture the vacuum cleaning markets(2002) To increase sales by a certain percentage say 5% To increase sales by say 10% Marketing Communications Objectives Communications Impact- the objective of any marketing communication is too effectuate sales and promote the brand image of the organization. Credibility- It is the value attached by the customers Cost- These are the costs attached to the marketing communications. Control- The level of control which can be exercised on the marketing communication through different tools. The use of different tools entail acahievement of different objactives as may be predecided by the organization. Marketing Communication Message Objectives Differentiate- Dyson has tried to differentiate its products by stressing the superior technology of the product. Dont Lose the Suction Campaign very well pronounces the differentiation of Dyson products from its competitors product. Remind- This messages involve repeating the messages earlier delivered. This consolidates and Strengthens previous communication. Dyson states that his messages are boring, but still it shows the companys seriousness towards its business. Inform- This involves informing and educating the qualities of the product. Dysons product in US and UK do the same function of informing qualities to the customers. Persuade- This induces the customers to take action towards buying the product. In short, the marketing communication message objective should be to attract, maintain and inform consumers about the brand. Marketing Communication Strategies (3 Ps) The adoption of the strategy is based on the Product Life cycle and the particular marketing objectives: Pull Strategy Push strategy and Profile Strategy UK and Europe Markets Dyson believed in its products to be the advertising tools. For a technology enhanced quality product the word of mouth is the best form of advertising or marketing communication. In Europe Dyson enjoyed a huge word of mouth advertising, hence the need for specific high budgets or cost allocation to marketing communication was less. One more way of communication was through recommendation of store staffs. US market After tasting success on the European Continent, Dyson embarked on new voyages to the Unites States. The entry of the high priced, British made vacuum cleaner in US coincided with the recession and dwindling US Vacuum industry in 2002. But the creator of vacuum cleaner James Dyson also presiding Dyson Ltd was upbeat about the success of vacuum cleaner in US markets. Such an upbeat mood was due to the knowledge of placing a high technology product in the hands of customers creating value for the product. The tools of mouth to mouth marketing communication was not feasible in US as people were not so close and distances separated people. DOESNT LOSE SUCTION CAMPAIGN Fallon Worldwide, an ad agency won the advertising contact from Dyson and launched a campaign in USA in 2002 by the name Doesnt Lose Suction to showcase the superior technology of Dyson products in the vacuum cleaning business segment which needed an improvement and a change as per Dyson. Part Two For the selection of an organization, we have selected Apple Inc. as our organization. The company is to launch a Summer campaign for the launch of its Iphone-5 in the UK Markets. Launch date is on June 1 2011 Apple Inc. Objectives Based on the organizational motto of Think Differently, Apple Inc has its stated objectives of focusing on satisfying personal consumer demands rather than merely fulfilling a demographic requirement as well as, improving performance and stability rather than introducing new features when releasing new versions of any product. Brand Mission The Apple Iphone brand mission is to bring best mobile experience to everyone. Brand Vision The Iphone brand vision is to empower everyone with the latest cutting age mobile technology. Brand Objectives Producing a phone which caters to all the basic requirements of a mobile. Build strong brand orientation. To cater to the niche segment of the market. Introducing latest and innovative technology in mobile phone experience. To present an internet facilitating smartphone along with the Ipod and improved version of Iphone 3 and Iphone 4 Features Improved network connectivity than Iphone 4 Camera for photography and video needs for special moments, 8 MP Camera including a camera for video calls. Sleek and stylish features 64/128 GB Memory for extra storage needs One Touch email technology Upcoming 4G Networking technology. Inbuilt Apple GPS Navigation system. One push connectivity Highest resolution screen in the phone market. Touch screen with scratch proof technology Situational Analysis SWOT Analysis Strengths Higher price helps maintaining it as a mobile for niche people, hence demand is maintained. It is the most handy phone available in the market. Thousands of software applications are available specifically made for Apple on Istores. Upgradability is possible due to software upgradation. Brand Knowledge makes Apple products sell as hotcakes. It has best touch screen resolution in the market. Most suitable for entertainment purposes attracting young people towards Iphone. Weakness High price deters some customers Not much suitable for business purposes. Opportunities Relatively smaller segment of smartphone has scope for development. Branding as an innovator and revolutionizing products. IStore provides a continous stream of revenue even after sale of Iphones. Perceived luxury value to Iphone has result of increasing demand. Opportunities to tie up with many companies for creating Iphone applications. Threats Competitors coming up with better quality and better features for phone Apparent pressure for reducing prices. Target Customer profile Market Segmentation This involves identifying the similar groups of customers. For Iphone similar groups of customers maybe male/ female, amateurs/ professionals/ corporate persons, students etc. Target Market Iphone target market is the group of people who want smart phones as well as entertainment devices. The target may include cream class of people, who like to boost features. For business needs professionals, corporate personnel are to be targeted. The primary target would be the upper middle income persons. They would be targeted as the phone is build based on their requirements. The secondary target could be the university students, high school and college students who need a all-in one device. Corporate customers for large orders are also to be targeted. Positioning The Iphone 5 is to be positioned as a revolutionary product, differentiating from all the available phones in the market. It is to be marketed as an Apple brand, a symbol of quality. To be promoted as a computer which is a phone. Marketing Objective A high target has been set up for the first 2 years of launch in UK and USA: In the first year, 2 lacs of Iphone to be sold in UK based on our past performance of Iphone sales. In the 2nd year, an increase of 20% in the sales target over 1st year is contemplated. Marketing Strategy Product The Iphone has the great features as described above. Price The Iphone is competitively priced at  £450 in the UK markets. But in agreement with network providers like Vodafone, T- mobile, 3, Orange, O2 etc, competitive and best deals would be provided for the customers. Promotion As the target groups are found out, targeting the target group with the latest promotional media. Large scale TV advertisments. Regular advertisements for full 2 years period. Creative advertisement. Creation of hype around the phone. Place (Distribution) Large scale distribution of phones before the day of launch based on the past experinces of rush on the launch day and shortages within hours of launch. Message and Creative idea If you are not using Iphone5, you are missing out on something!!!. Have you tried your hand at the new Iphone. Iphone5, This changes everything again!!! Budget Based on the targeted sales of 2 lacs Iphone5 , the revenues turn out to be ( £450 * 200000) =  £90,000,000. We would work out the initial marketing communication expense at say 20% of revenues, then we have a total of  £18,000,000 for our marketing. Reference and Bibliography Svend Hollensen: Global Marketing- A decision oriented Approach, Fourth edition, Pearson- Prentice Hall http://www.jiffynotes.com/a_study_guides/book_notes_add/emmc_0000_0002_0/emmc_0000_0002_0_00096.html http://www.superbrands.uk.com/Pages/DocumentManager/ConsumerTop500_2010.pdf http://ristiuty.edublogs.org/files/2008/11/integrated-marketing-communication.pdf http://www.iphoners.com/threads/iphone-marketing-plan.141/ (Accessed on 17-1-2011) http://www.howtobeamarketer.com/articles/marketing-mix/4-promotion-marketing-communications/46-integrated-marketing-communications-templates-word-powerpoint-and-pdf (Accessed on 17-1-2011) Used for IMC Plan Diagram

Financial Management of the National Health Service (NHS)

Financial Management of the National Health Service (NHS) Introduction This academic paper described a public sector in health care particularly on its financial management. The chosen public sector is the National Health Service (NHS). A description of the sources of funds and expenditures of NHS is provided. Financial decision-making, control and monitoring in public sectors are analysed within the context of this organisation. Specifically, a discussion of financial accountability and budgeting in public sector are explained. At the end of the paper, the tender process and specification for NHS England was provided and a criteria for selection was devised. The National Health Service (NHS) The National Health Service (NHS) is a publicly funded organisation that provides health care services to residents of United Kingdom. It was established in 1948 and currently provides a wide array of services including antenatal screening, treatment of chronic diseases, emergency care, transplantations, preventive care and end-of-life care (NHS, 2013). The Washington Commonwealth Fund, this organisation is the best health care system in the world in 2014 (NHS Confederation, 2014). With the exception of some prescription, optical and dental services, all health care services by NHS are free for all the 63.2 million residents of United Kingdom (NHS, 2013). Health services being provided are determined by the Secretary of State for Health (England), the Minister for Health and Community Care (Scotland), the Minister for Health and Social Services (Wales) and the Minister for Health, Social Services and Public Safety (Northern Ireland) (Harker, 2012). Funding Harker (2012) released vital information on the way the NHS gets its fund. The funds of the NHS are being given by the Department of Health and come from the taxes collected from the people. For 2012/2013, the latest published fund was  £108.9 billion (NHS, 2013). An estimated 80% of NHS funds go to the 151 existing Primary Care Trusts and the amount they receive would depend on the serviceable population and their need (Harker, 2012). In addition, the money primary care trusts are getting can be dispensed by commissioning health services from NHS, independent and voluntary sectors they deemed most needed by their local residents (Harker, 2012). For prescription charging in England, patients pay an amount of  £7.20 while Wales, Northern Ireland and Scotland charge none (Harker, 2012). The Department of Health Resource Accounts for 2010/11 estimated that  £450 million were raised from prescription charging in England. For dental treatment, on the other hand, the amount being paid by patients cost around  £17.50- £209 depending on the dental case in England,  £12 to  £177 in Wales, up to  £384 in Northern Ireland and Scotland (Harker, 2012). The amounts of funds raised were estimated to  £614.3 million in England and  £27.3 million in Wales for 2009/10 (Harker, 2012). Other sources of funds would overseas patient charging, treatment of private patients and hospital parking and telephone use fees (Harker, 2012). The funding and expenditures of the NHS per year is made known to public through the government’s annual reports. NHS Public Accountability Maybin et al (2011: 7) defined accountability as the â€Å"relationship involving answerability, an obligation to report, to give account of, actions and non-actions†. Primary care trusts who are the main recipient of most of the NHS funds and the commissioners of health services are held accountable in terms of: 1) management by the strategic health authority and the Secretary of State for Health; 2) regulation on the quality of commissioning by the Care Quality Commission; 3) scrutiny for financial management and disbursement of resources by the Audit Commission, local overview and scrutiny committees, non-executive directors of the boards and patient and public representatives of local involvement networks (Maybin et al, 2011). In the future, commissioners will likewise be held accountable by the new national NHS Commissioning Board, standing rules of the Secretary of State, Monitor, new health and well-being boards, local HealthWatch, and the National Audit Office’s consolidated annual accounts (Maybin et al, 2011). The NHS Trust are accountable to primary care trusts, Care Quality Commission, local involvement networks, Audit commission, local overview and scrutiny committees, and externally appointed non-executive directors of the boards (Maybin et al, 2011). For the NHS Foundation Trust are likewise monitored the same as that of NHS Trust with the addition of the governor and Monitor (Maybin et al, 2011). In addition, independent sector providers are held accountable only by the primary care trusts, Care Quality Commission and local involvement networks (Maybin et al, 2011). Financial Control and Monitoring Good financial control and monitoring are keys to effective financial management in the health care sector (Cichon, 1999). A formal management control system includes the following processes: 1) programming, 2) budgeting, 3) operating measurement, 4) reporting and evaluation, and 5) feedback and correction (Finkler et al, 2007). Programming involves selecting the programmes that the organisation wants to engage at in the future (Finkler et al, 2007). Control of the future programmes will ensure that adding these to current programmes can meet the mission, vision and objectives of the organisation. Next is setting the budget. The budget is used to compare the budgeted amount with the actual amounts used by the organisation in a fiscal year and would mainly tell if the organisation has met its targeted operating and financial performance (McLean, 2002). Moreover, the management must be able to produce reports of its operating finances for evaluation, feedback and correction (Finkler et al, 2011). In the NHS, the chief executive is the one responsible for the organisational finances and he/she is held answerable to the Permanent Secretary or the Chief Executive of NHS (Audit Commission, 2004). Meanwhile, the director of finance is tasked to ensure that all practises and procedures related to the organisation’s finances are sound and in place (Audit Commission, 2004). The Audit Commission (2004) explicitly suggests way to improve financial management especially in controlling and monitoring. The first step is financial planning. A financial plan should be able to project the revenue and the capital needed in a particular period of time while placing consideration on possible shifts in capital spending. NHS bodies are suggested to consider extra investments that can improve the services such as spending for technology and research. In the long run, these may lessen capital costs and provide more revenues. After the financial planning, the budget must be set and prepared to ensure proper allocation. The budget must be created consistent with the vision, mission, goals and objectives of the organisation. In NHS, a combination of zero-based budgeting and incremental budgeting are being used. In zero-budgeting, the organisation starts from none while in incremental budgeting, the budgets are carried forward and adjusted yearly. Budget reporting and mon itoring comes next wherein the budget is reported to budgetholders especially the variances so that corrective actions can be applied. Board reporting comes next wherein financial information is relayed to NHS boards so that they can take corrective actions as early as possible whenever necessary. Financial reports are also produced as part of the statutory obligation of NHS bodies. Through financial reports produced annually, the NHS is able to inform the public where their taxes for health go. Treasury management, on the other hand, ensures the sufficiency of cash through receipt and payment management, borrowings and investments, and cashflow monitoring. The Department of Health sets the amount of cash expenditures that NHS bodies are allowed to spend. The NHS also implements system for financial control to ensure public accountability. This is signified by the chief executive’s annual statement on internal control. Lastly, the NHS must ensure value for money by fostering learning, transparency and openness in using new resources. Financial Information and Decision Making Decision-making is a process of selecting course of actions from a pool of actions that may be feasible or applicable (Cleverly et al, 2010). In terms of finances, the management must be able to utilise financial information in aid of decision-making. The information must then be accurate, timely and relevant in order to arrive at an effective and high quality decisions (Cleverly et al, 2010). For example, a financial forecast of a new technology serves as the information for the NHS. Based on the forecast, the decision question now is to whether the new technology must be purchased or not. Supposing that the decision was to purchase the technology and the result was significant earnings for the NHS, then the financial information was successfully utilised to aid in making the right decision. Khan and Jain (2007) suggests that to arrive at financial decisions, the finance manage must be able to determine sources of short-term and long-term financing and their alternatives at a given point in time. In the case of the NHS for example, short-term financing could be the dental charges from patients while long-term financing would be the tax funds coming from the government. Supposing that there is a shortage of funds for the coming fiscal year, the finance manager must ask what could be a good source of readily available short-term and long-term financing at the moment to meet the first quarter needs. Tender Process and Documentation The tender process may be used by organisations which need a particular service (Oakley, 2008). The organisation is expected to release a tender specification which provides the details of the type of services they need, volume of work, locations and costs (Oakley, 2008). In the NHS, there are five stages in the tender process namely: 1) assessing sustainability; 2) submission of the pre-qualification questionnaire; 3) invitation to tender; 4) final interview and presentation; and 5) contract award (Royal College of Nursing, 2005). Assessing sustainability includes performing pre-tender checks, finding a tender notice, obtaining a copy of the tender and evaluating it, providing an expression of interest and completing subsequent forms (Royal College of Nursing, 2005). The next step would be to submit the pre-qualification questionnaire which is then decided by the Commissioner. Once the Commissioner gave a favourable decision, an invitation to tender will be issued to which a respons e would be needed for final evaluation of the Commissioner (Royal College of Nursing, 2005). A final interview will be conducted together with the Commissioner and a positive response would end with the awarding of the contract (Royal College of Nursing, 2005). Based on the NHS process, tender criteria have been devised (Morledge and Smith, 2013; Ward, 2008). The scoring will be based on organisation details (10%), workforce information (10%) , financial standing (10%), relevant experience and technical ability (15%) , health and safety (15%) , insurances (5%) , references (5%), quality assurance (15%), equal opportunity declaration (5%), and evidence of registration with the regulatory bodies (5%) (Royal College of Nursing, 2005). A corresponding score will be given which range from 0=failed to 5= very high standard. The score will be multiplied with the percentages per item to get the weighted score. The weighted score will be totaled. The total weighted score will serve as basis for ranking (Ward, 2008). Summary and Conclusion They say that the health of the people reflects the richness of a nation. Health care is a fundamental right and a public concern. Thus, a public organisation such as NHS must be able to exercise effective financial management, control and decision-making so that more citizens can be given the right quality care that they pledged to provide for free. Since most of the funding of the NHS come from the money of the people, accountability must be observed by those in-charge of handling the organisational finances. A system of check and balance through transparency in financial auditing and reports and vigilance of the public are necessary in ensuring that the people’s money are spent rightly on where it is needed the most. In public sectors, the tender process is usually applied in evaluating and selecting suitable suppliers. Before one can enter into public contracts, the tender process is usually observed as a means to determine the quality of the services being procured by the government. It also ensures that every purchase has clean documentation and has gone through a thorough process of screening. For public organisations, the tender process is usually followed since the money being allocated are in huge amounts and most of all from the people who pay their taxes.