Operations Management Essay Example | Topics and Well Written Essays - 2500 words - 2

Operations Management - Essay Example Honda Motor Company, Ltd. was initiated in 1948 with its head-office in Japan. Takanobu Ito currently serves as the president and chief executive officer (CEO) and the company enjoys a total of ?86 billion as its capital. The main products of the company are automobiles as well as motorcycles along with power products. The total amount of existing employees including its 378 international subsidiaries is 187094 (Honda Motor Co., Ltd, 2012). This Japanese multinational corporation is the producer of automobiles as well as motorcycles. The corporation was the first to provide a luxury brand of car namely Acura. The operations manager of the corporation is required to properly plan all the activities in order to make future decisions. The planning process needs to be properly organized to ensure proper delegation of the tasks that are intended to be performed. Discussion Supply chain of Honda The ultimate goal of Honda Motor Company is to boost up the sales by increasing the efficiency of the company in different sectors which are research and development (R&D) as well as manufacturing process. Supply Chain Management (SCM) is the technique of enhancing the performance of companies. The process of SCM is known to facilitate the company in terms of performing all the activities effectively for manufacturing products which would be able to satisfy the demands of the customers. The inventory or resources of the company should be maintained in a successful manner. SCM is the method of coordinating the process of production, location, transportation as well as inventory to manufacture products which are to be offered in the market. Honda needs to formulate plans with regard to five different areas for increasing the effectiveness of its production process. The five areas which are to be improved are as follows (Stevenson, n.d.). Production The company needs to manufacture products in accordance with the need of the market and the products should be competent of satisfy ing the customers which would further help Honda to enhance its market share. The production process needs to be appropriately structured in order to enhance the capacity of the plant as well as control the quality of the products along with maintaining the equipments used in the production process (Stevenson, n.d.). Inventory The inventories or stocks of the company require being properly organized to sustain a proper and smooth flow of materials as well as reduce the cost of holding stocks. Therefore, it is required to formulate methods which will help in maintaining an optimal level of inventory (Stevenson, n.d.). Location The production plant or facility should be located in a place which would be deemed to be effective for carrying out the production process as well as storing inventory. Manufacturing of the products should be performed in an efficient manner and the inventory should be stored in a place which would be easier in terms of accessing the materials at the time of n eed in the production process (Stevenson, n.d.). Transportation The material or resources required for manufacturing products should be procured with the help of enhanced means of transportation. An appropriate form of transportation system should be used for procuring materials which would prove to be sufficient enough for the production process and prevent storing huge amount of stocks to minimize the storage expenses of the

Human Resources Management Essay Example for Free

Human Resources Management Essay Human Resources Management (HRM) is a new concept. It is a combination of HR, Accounting, Management, Financial Management and Economics. Globalization to would economy has exposed the corporate business organization to worldwide competition, mobilization of professional manpower and modern quantitative management practice. So, there are growing realization cannot achieve its goal effectively and efficiently. To face this complex management challenge, effective objectively measurable database system to measure and apply HRM information. Now-a-days, in Bangladesh, every year, and huge amount of money and talented HRM are being engaged by corporate to improve the productivity or skills o f their workforce across the country. Such huge expenditures are made with the expectation of future returns in terms of improved services to be rendered by skilled employees. In other words, organizations by investing human resources development definitely increase the service potentials embodied in human resources and these investments thus create economic assets for the organizations. Human resource (or personnel) management, in the sense of getting things done through people, is an essential part of every manager’s responsibilities, but many organizations find it advantageous to establish a specialist division to provide an expert service dedicated to ensuring that the human resource function is performed efficiently. â€Å"People are our most valuable asset† is a cliche which no member of any senior management team would disagree with. Yet, the reality for many organizations are that their people remain under valued, under trained and under utilized. The rate of change facing organizations has never been greater and organizations must absorb and manage change at a much faster rate than in the past. In order to implement a successful business strategy to face this challenge, organizations, large or small, must ensure that they have the right people capable of delivering the strategy. There is a long-standing argument about where HR-related functions should be organized into large organizations, e. g. , â€Å"should HR be in the Organization Development department or the other way around? The HRM function and HRD profession have undergone tremendous change over the past 20-30 years. Many years ago, large organizations looked to the â€Å"Personnel Department,† mostly to manage the paperwork around hiring and paying people. More recently, organizations consider the â€Å"HR Department† as playing a major role in staffing, training and helping to manage people so that people and the organization are performing at maxim um capability in a highly fulfilling manner. Company Profile History of Partex Group: Partex Group is among the large Bangladesh private sector manufacturing and service based enterprises, owning and operating over twenty units giving value for money to all customers. The group started modestly in 1959 in tobacco trading and with prudent entrepreneurship of our Founder Chairman Mr. M. A. Hashem today we have a stake in tobacco, food, water, soft drinks, steel container, edible oil, wooden board, furniture, cotton yarn and the IT sector. After Bangladesh was established our Chairman set up M/S Hashem Corporation (Pvt) Ltd. n Chittagong city meeting the large demand of food and materials needed for sustaining the needs of a new nation through imports. From importing to import substitution was the next logical step and the stepping stone into the manufacturing sector, which has matured to the multi million dollar diverse investment of the Partex Group today. A dedicated work force and committed board members led by our Chairman and backed by a market oriented corporate strategy has been the cornerstone of our success. Today the group has over twenty family owned private limited companies with a sizable turnover. Ours is a dynamic organization always exploring new ideas and avenues to expand and grow further. Long before environment came to dominate the development agenda. Star Particle Board Mills in the sixties pioneered an eco-friendly industry to reduce pressure on our scarce forest recourses. It is a unique combination of environmental protection and commerce; belaying most doomsayers who claim the two to be at odds. The one score and ten year successful perpetuation of our timber substitute products not only speak volumes of the foresight of Partex’s founders but also their vision of the future. They make particle board from agro-waste, mostly jute stalks, and ensure greater value to the jute growers of Bangladesh. Products are processed using modern technology to produce homogenous and strong particle board that can withstand seasonal change and are free from termite and fungal attack. These particle boards go on to produce veneered boards of various design and texture. Also door panels both plains and decorative in various finishes and sizes. In addition their produce special furniture boards, stylish furniture and even various plywood on our range of products. Beside, in house and outside training, recruits business graduates from reputed universities as management training for mainstream banking to enrich quality of human resources contributing towards operations effective and long-term sustainable results. Vision Statement: The Sky is not the limit for us, but their expectation is within limits. Therefore, their imagination soars beyond conventional barriers. Partex Group share or destiny with their beloved motherland. They want to serve her in the greater quest for national uplift. Mission statement: To sincere traveler, the way is never too long. Partex Group believes in â€Å"progress in diversity and service through entrepreneur†. They are merchants and missionaries, doers and dreamers, entrepreneurs and professionals. They are futuristic with emphasis on creating thinking and dynamic action. High quality financial services with the help the latest technology. Fast and accurate customer services Balance growth strategy High standard business ethics Steady return on shareholders equity. Innovative banking at a competitive price. Attract and retain quality human resource. Firm commitment to the society and the growth of national economy. The spirit: Enterprise is Partex Group’s spirit. Partex Group manufactures superior import-substitute consumer and industrial products. Their cutting edge precision leads to greater public utility and hygiene, with a great care for the environment and human inhabitation. It is the very ingredient that gives their organization the integrity upon which their reputation is built and we zealously guard it everyday. Many a thousand minds of their group contributed to their gathered knowledge to keep the wheels rolling that in turn leads them to goal. This cumulative strength of knowledge is required, today, to find new solutions for the manifold problems of fast- changing economic cultural and ecological milieu. Objectives: Partex Group is a customer focused modern banking institution thriving fast in both earning and ability to stand out as a leading banking institution in Bangladesh. They deliver unparalleled financial services with the touch of heart to Retail, Small and Medium Scale Enterprises (SMEs), corporate, institutional and governmental clients through the outlets of branches across the country. Their business initiatives center on the emerging need of the clients. Partex Groups’ client commitments are the following: Provided services with high degree of professionalism and use of most modern technology. Create life-long relationship based on mutual trust and respect. Respond to customer needs with speed and accuracy.

Great Gatsby :: essays papers

Great Gatsby 3 Write an essay about the character and function of Nick Carraway. Despite the title, Nick Carraway is the first character we meet, and appropriately his role in The Great Gatsby is crucial; without him the story would lack balance and insight. The first chapter is primarily dedicated in establishing his personality and position in the book, then moving on to Tom and Daisy. Nick is our‘ guide, path finder’ in The Great Gatsby; he relates the story as he has seen it and from what others have told him. He strives at all times to be objective, his comments are balanced, as he says just in the first page of the book–‘ I’m inclined to reserve all judgements’. His objectivity is reinforced throughout to us by his scorn of Gatsby– he thoroughly disapproves of him– he‘ represented everything for which I have unaffected scorn’. Yet there is something–‘ some heightened sensitivity to the promises of life’,‘ an extraordinary gift for hope’ that is attractive to Nick, and requires him to make several attempts at describing it. He registers contempt for much of what Gatsby stands for– the falseness, the criminality, but still he likes him. His ability to laugh at Gatsby and his false airs‘ What was that? . . . The picture of Oxford?’ shows he’s neither charmed nor wholly disgusted by Gatsby. Nick sees him as the best of a‘ rotten crowd’, his approval is always relative– compared to Tom and Daisy his dream like innocence is attractive, though twisted into an impossible goal and only nearly achieved by criminality. But compared to Tom’s ruthless attitude to Myrtle and Wilson, Daisy’s careless abandonment of Gatsby and ultimately their complete inability to see their wrong–‘ if you think I didn’t have my share of suffering . . . I sat down and cried like a baby’– put Gatsby in a much fairer light. As Nick says, Gatsby was‘ worth the whole damn bunch put together’. His amusingly contemptuous remarks show his sense of humour, and although he is straight-laced, we are not bored by him. We are told of his age– thirty, which makes us take his opinions seriously, as he is not some immature unworldly man. Nick is introduced directly, but Gatsby remains a distant character for a good while. The establishment of Nick’s reflective, tolerant personality is essential, as are his limitations, so we don’t just dismiss him as Fitzgerald’s mouthpiece. The fact that he disapproves of Gatsby so early on, helps us to go along with his judgements when he tells us of Gatsby and unfolds the story. Our first mysterious glimpse of Gatsby prepares us for much of what is to

Analysis of Gail Godwins A Sorrowful Woman :: Godwin Sorrowful Woman

Analysis of Gail Godwin's A Sorrowful Woman Gail Godwin's short story "A Sorrowful Woman" revolves around a wife and mother who becomes overwhelmed with her husband and child and withdraws from them, gradually shutting them completely out of her life. Unsatisfied with her role as dutiful mother and wife, she tries on other roles, but finds that none of them satisfy her either. She is accustomed to a specific role, and has a difficult time coping when a more extensive array of choices is presented to her. This is made clear in this section of the story. As a housewife and a mother, Godwin's protagonist leads a fairly structured life. Her activities are mostly confined to caring for her husband and child and caring for their home. Though she is obviously unsatisfied with this, as shown by her attempts to discard this role, she is not comfortable without such a structure. Even when she has moved into the white room, she develops a routine of brushing her hair in the sun each day. When she decides to write a poem, she shies away from the project once she realizes how many options are open to her; the idea of so much freedom seems to distress her. Even when she thinks that "her poem could be six, eight, ten, thirteen lines, it could be any number of lines, and it did not even have to rhyme," the words themselves are rushed, the pacing of the sentence communicating her nervousness and discomfort. Her dissatisfaction with her role in life also leads Godwin's protagonist to try on other roles. Though she tries on many, none of these seem to satisfy her either; she "tried these personalities on like costumes, then discarded them." Her inability to find any role that actually satisfies her probably contributes to her general sense of helplessness and continued withdrawal from her family and, indeed, the rest of the world. Since she cannot find any particular role that suits her, she attempts not to have any role at all; the coldness and isolation of the undecorated white room make it seem that she is trying to empty herself of her previous life. Her withdrawal from the world is also presented in this passage. She chooses to move into the white room, now no longer decorated by the previous inhabitant. White can be a very cold, sterile color, and it serves to illustrate her lack of attachment to the room or to her own home.

Graphic communication Essay

Sch 31: Promote communication in health, social care or children’s and young people’s settings. 1.2 Explain how communication affects relationships in the work setting. Communication plays a massive part once building a relationship in the work setting. By regularly keeping effective communication between practioners, parents/careers and children makes a positive working environment. The relationships are mostly based on the type of communication between one another, communication is not just by verbally but also the body language we show, facial expressions and our gestures. Communication with children and young people is very important. When a child is new to the setting you would want them to feel comfortable and safe in your company away from parents/ careers. As of when the children and young people does feel positively about the new environment around then helps the parent/career of that child to feel relaxed and comfortable to hand over their child into your care knowing they will have an enjoyable experience. The main way to build positive communication with the child/ young person is through play, as you talk with them during activities the child would become more relaxed as you ask questions about their games and actions, by showing interest into the child’s/ young persons holistic development will then build a positive relationship with that child/ young person. By showing positive body language in the setting, shows an invitation to the child/ young person that you’re there to play games, do activities and be there to have a conversation. Lowering down to the child’s/ young person’s level which will then put you into the position to engage in eye contact, this will make the child/ young person feel like you are more approachable to communicate with for example; ask you questions. When verbally communicating between you and the child the tone of your voice is very important, the child will pick up on the way you say things more than what you said as this will tell them if you’re being positive towards them; talking with them, or either being direct; talking to them. Not only do you talk to them but also the child will response, or even approach you first to communicate; either for a general conversation or to ask a question. All children are different, either it is by the way they’re brought up, their culture, have different beliefs, and in the way they communicate for example; English is an additional language. If you had a child in the nursery who had English as a second language, and knew few words, verbally communicating with this child wouldn’t be the first thing you would do. There are loads of different ways to do this for example; using picture cars with words, not only will this technique help communicate but also help build the childs English vocabulary. Another being demonstrating, for example; in an activity, lets say gluing and sticking, show the child what to do by demonstrating the activity for them to then copy your actions. Communication is very important, not only with the child/ young person but also their parents/ careers. Parents and careers need to be kept updated with everything that happens with their child/children and information that they need to know about the nursery itself. The stronger the relationship between the practioners and the parent/ career the stronger the trust the parents/ careers have with their child/ children in your care. Information should be shared on a day to day basis between the practioner and the parent/ career abpout everything that happens in the nursery. This information can be shared in different ways depending on the confidentiality. Information for all parents to know who have children at the nursery should be notices such as for example; new children joining the group, allergies that children have prompting the parent/ career about the foods the child should be allowed to take into the nursery, changes to day plans (hours, activities, trips). This sort of information can be transferred by sending out a newsletter to the parents/ careers individually when they drop off of pick up their child/ children, a notice board inside/ outside of the nursery for everyone to read, emailing or texting to the parents/ careers as this could be an easier way for them. On the other hand information more confidential about an individual should just be kept between that parent/career of the child/ children and the practioner who is giving the information. This information can be transferred by a letter, email and a text but in my opinion this sort of nonverbal communication just doesn’t seem formal or appropriate. Information like this should either be told over a phonecall or even face to face at the beginning or end of the school day; Taking the parent / career aside to have a conversation in a private room away from other parents and practioners. The information given would be topics such as, the child’s behaviour; if they are being disruptive, not listening to the staff harming other children, or even if the child seems upset and won’t join in on different activities and games set. Sometimes communicating can’t always be as easy as having a conversation or written communication for example; a child’s information profile. A parent/ career can be harder to approach in different situations for example; the parent/ career has English as an additional language and knows some English but not enough to have a general conversation about the child, in this situation more verbal communication would be easier to approach than written communication. Also a parent/ career with dyslexia, verbal communication is easier to approach, especially when information is need on the childs profile for in the nursery, so in this scenario, the parent or career would have to verbally share this information with the practioner for them to record this information. As long as the parent/ career is knowledgeable of what is happening with their child and the nursery they will feel comfortable and trusting with their child in the care of the nursery. Keeping communication strong between yourself and work colleagues is very important as the information you share between one another is what will keep the nursery running where as if this communication was at a poor standard then no information will get told to everyone, people including staff, the parents/ careers and children. The sort of communication that would be between colleagues mostly on a day to day basis would be verbally, when in the work setting, such things being for example; about activities and games, day plans, child absences, food times and parents drop off and pick up times. Also this all doesn’t need to be verbally if it’s the same information to be transferred to each member of staff every day, there could be for example a chart e.g; in the baby room a chart been posted up on each child’s different feeding and sleeping patterns. Building a strong relationship with colleagues would make life in your setting more comfortable, easier to work with one another and just better to talk to each other. Also by having a stable relationship communicating with each other will keep all of the staff up to date with everything happening. Communicating with colleague to colleague is a different to which you would talk to a child or a parent/ career. Speaking to a colleague would be less formal than anyone else as in the work setting you would build a strong friendship as well as just a work relationship. On the other hand when speaking to a profession outside of the nursery such as a special educational needs coordinator you would communicate in a more formal way and confidentially would be strict. Of a profession like this you would communicate verbally face to face with them, or by even email, sharing the sort of information about a child they’re there to study. The different professions would need trust in you and the rest of the staff to make sure this child/ children don’t feel left out because they’re different and that you respect and look out for them. In conclusion, when working in a nursery setting you are to be prepared to strongly communicate with everyone involved in your work to build that trust and respect. Not only verbally and just speaking but also thinking about how to speak and how to show your body language and facial expressions.

Medical Interviewer Research Paper †Psychology (400 Level Course)

Medical Interviewer Research Paper – Psychology (400 Level Course) Free Online Research Papers Medical Interviewer Research Paper Psychology (400 Level Course) His name on the chart was obviously Arabic, but he told me to call him Joe. Joe was a 25-year old man from Qatar currently living in Washington Heights with his brother. Simple enough. It was not so unusual; many people from all over the world come to New York City to be with relatives, find work, or seek freedom from the oppressive political or economic environment of their country. What puzzled me was that he said he was married and had a daughter whom he loved very much- but they were back in Qatar. The motivations, he later elucidated, were purely economical. He could make much more in New York working a menial job at a grocery for 6 months than working a better job in Qatar for a year; he had been here for 5 months now and was returning in a mere 4 weeks. Discovering that he was Muslim put me at ease; knowing the strict beliefs concerning sexual morality in Islam, I thought I was in for an easygoing, unemotional interview. However, it turned out to be anything but. To be honest, most of the interview went fairly smooth. Difficulties were only encountered during a small part of the sexual history. He became sexually active at age 18, when he was married. He used no birth control, because when he was in Qatar he wanted another child. He had no problems with sexual arousal, erections, or orgasm. His relationship with his wife was great- there they never hit each other, here they talked on the phone about once a week. He never used any drugs. He had never taken a drink of alcohol, but he was a fairly heavy smoker, he said, â€Å"like everybody in Qatar.† Relations with his wife consisted of oral and vaginal sex. When I started talking about multiple partners, however, he became quite uneasy. â€Å"Never have I done anything sexual away from my wife†¦ except last month, there was this one thing.† Apparently, a month prior, he had attended a party put on by one of his friends at the grocery. It turned out to be a pretty normal party until about 3 hours in, 4 prostitutes arrived. It turns out that his friend had pooled his money with several others and arranged these women to come entertain at the party. Within 15 minutes, what had been a simple get-together had become a veritable orgy. Joe’s friend begged him to let one of the women perform on him, and Joe resisted until it was too much to bear, citing to me a feeling he could only describe as â€Å"lonely.† He received oral sex from two women and then, embarrassed and guilty, left and went home. Now he was here in the Young Men’s Clinic, asking to be treated for some small bumps on his penis. He had obviously never been treated or diagnosed with an STD before, and he was absolutely terrified. For the first time, I felt less like a medical interviewer, and more like a priest (or cleric, as the case may be). As Joe talked, he looked at me, pleading- almost as if for mercy. Obviously he felt bad enough about the oral sex itself, but these bumps were a solid physical reminder, and I couldn’t help but feel, as I’m sure he did, that if the bumps would go away, he could much better deal with his guilt. I have always thought that a physical reminder of transgression makes the misdeed more difficult to deal with; the bumps or the scar or whatever it may be screams out condemnation in harmony alongside the guilty cry of the resident superego. Here I had further proof that such was the case. And then I thought: what is the power of the medical professional if he cannot heal? If it was indeed herpes, it would never completely leave him. Tell his wife or not, Joe could not return to any sort of innocence, symbolic or physical. Although it is not my place to offer direct advice in the clinic- aside from walking someone through healthy alternatives to their behavior- Joe ended up asking me directly what he should do. After giving him the simple rundown of what antiviral medicine the doctor would give him, I told him to keep living how he thinks he should. Normally, this can be dangerous, but to Joe I knew it was both unneeded and inappropriate to tell him to avoid such behavior in the future. The very taste of our conversation had that flavor from the moment he confessed. Research Papers on Medical Interviewer Research Paper - Psychology (400 Level Course)Personal Experience with Teen PregnancyInfluences of Socio-Economic Status of Married MalesBook Review on The Autobiography of Malcolm XTrailblazing by Eric AndersonLifes What IfsHonest Iagos Truth through DeceptionResearch Process Part OneMoral and Ethical Issues in Hiring New Employees19 Century Society: A Deeply Divided EraThe Effects of Illegal Immigration

The Freelance Writing Course Closes Tonight

The Freelance Writing Course Closes Tonight The Freelance Writing Course Closes Tonight The Freelance Writing Course Closes Tonight By Daniel Scocco Well be closing the doors of the DWT Freelance Writing Course this Friday, September 30, at midnight (GMT). Thats within 12 hours, so if you were planning to join, well, do it now! As we mentioned before the course is a 6-week program aimed at people who want to get started making money freelance writing online. You’ll get in-depth lessons on everything you need to know, plus an exclusive forum where you can get all your questions answered. We’ve got a 60-day money back guarantee: you can take the whole course and, if you decide it wasn’t right for you, just let us know and we’ll give you a no-hassle refund. Ah, you can keep the bonuses, even if you ask for a refund! Heres what one of our past students said about it: I find that your course gave complete value for money, which very seldom happens elsewhere. The technical tips were great, necessary and very helpful, of course. What I liked most however, is that although I had a lot of questions, very few I had to actually raise myself because other people (not the same ones each time) raised them first at the private forums. This caused me to realize that there were many other would-be writers in the same position that I was in: wanting to write, hoping to make a living from writing but not sure how to go about it. (Samuel Lewis, United States) What are you waiting for? Click here to read all the details and join us!. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:Arrive To vs. Arrive AtThe Six Spellings of "Long E"How to Style Legislative Terms

minutemen essays

minutemen essays The Minutemen and Their World, by Robert Gross, is a novel that explains the years before, during, and after the American Revolution from the citizens perspective in Concord, Massachusetts. The book gives detail about the life of the people that live in Concord and other close by areas. The book also explains how the people of Concord came to support this revolution and become patriots of our great nation. One of the reasons the book illustrated was the economic problem due to overpopulation and not having enough productive land in the area around the town. Also, the New Englanders had grown to hold a strong belief that the taxes that Britain imposed on them were violating their inalienable rights as Men, as Christians, and as Subjects.(Gross 65). There were also other reasons then those stated above, the people of Concord had a great deal of political tensions already. Mainly due to the pressures the patriotic colonists put on the dissenters to conform to their values. Concord started out as just a small shire town where the Middlesex County courts met. It was also a center for trade and communication in the area because of the high quality of roads that ran to and from Concord. These roads made Concord a prime spot for the temporary meeting place of the colonial government. This happened when a huge smallpox outbreak occurred in Boston from 1752 to 1764. This put Concord on the map and helped pave the way for it to become more of a political town. But, even though the colonial government was there for some time, it still took up until 1772 before the citizens of Concord really paid attention to colonial disputes against Britain. They had problems of their own to deal with, and needed to talk mostly about their own land, schools, roads and religious matters. These issues took up most of their time during the few town meetings they held. Concord had many other problems early on as well. Pre...

Suicide in the Military Research Paper Example | Topics and Well Written Essays - 750 words

Suicide in the Military - Research Paper Example Historical army suicide rates Studies show that the rate of suicide in the military is similar to the proportion of suicide in the general population of the US. â€Å"Three percent of the total deaths in the country are caused by suicide† (Lineberry & O’Connor 1). According to the study, more males commit suicide compared to females in the army. â€Å"Above 90 percent suicide cases are caused by men† (Lineberry & O’Connor 1). Before the year 2003, the rate of army suicide was lower, in comparison to 2012 and 2013. This is because of the effects of the Iraq war. In the year 2008, the study results showed that the rate of suicide was 20 in every 100000 army members in the US. In the year 2010, the rate increased to 31 for every 100000members. Causes of the army suicide Researchers have identified various causes of the high rate of suicide in the army. Some of the causes entail the intense military activities, combats, and deployment. The mentioned conditions usually lead to depression or psychological issues. Combat and deployment effects Based on the reports during the military screening, most members of the military undergo psychological torture. Several members become depressed and anxious during the process. As a result, they end up abusing substances in order to relieve the tension. Studies confirm that various psychological disorders such as â€Å"depression and abuse of substance are correlated with the intensity and the amount of combat time† (Lineberry & O’Connor 1). Depression and drug abuse are major factors that cause suicide not only in the military, but also in the general population of the country. Researchers have associated deployment with aggressive behaviors and drug misuse. â€Å"Aggression and impulsivity are among the risk factors of suicide† (Lineberry & O’Connor 1). Due to the recent high occurrence of war, there have been multiple deployments in the US army. This has resulted into ps ychiatric illnesses among the army members, which has in turn increased the suicide rate. Studies confirm that military members with one deployment experience less psychological effects compared to those with more than one deployment. Correlation between suicide and medical care use Studies confirm that the number of army members seeking clinical help due to psychiatric illnesses is positively correlated with the proportion of suicide. For instance, between the year 2003 and 2008, the army members with â€Å"psychiatry illnesses increased from 116 to 216 for every 100000 individuals in the US army† (Lineberry & O’Connor 1). The same study also confirmed that the rate of suicide also increased during that time. The clinical report also showed that most of the â€Å"army members do not use medical services for fear of stigmatization† (Lineberry & O’Connor 1). Several people who test positive for mental disorder in clinics usually experience stigma that is a lso a major cause of suicide. Sleep disturbance Researchers have also identified sleep disturbance as a cause for suicide. Sleep disorders â€Å"cause other mental disorder such as depression and anxiety† which are suicide risk factors (Lineberry & O’Connor 1). Medical experts discovered that â€Å"those diagnosed with insomnia usually attempted suicide after some time† (Lineberry & O’Connor 1). Suicide prevention approaches Various strategies can help in the prevention of suicide among army members. One of

Environment assignment Essay Example | Topics and Well Written Essays - 500 words - 1

Environment assignment - Essay Example This is an involuntary risk. C). Exposure to ultraviolet radiations (UV). The UV radiations exposure during sun bathing after swimming can damage the eyes and the skin. This is a voluntary risk. 2) Environmental risks related to home and Neighborhood. a)Inhaling Carbon Monoxide that emanates from incomplete combustion of fossil fuel . These fuels are used for cooking or heating homes during cold seasons. Exposure to carbon monoxide at home may be considered as involuntary and poses the risk headaches, cognitive impairments and other neuro-psychiatrist problems. b) Risk posed by pesticides that are used for exterminating and preventing insect pests. The pesticide has a negative effect on the human reproductive and neurological systems. This is an involuntary risk. C) Exposure to volatile organic compounds used at home for cleaning appliances and for personal hygiene such as hair fresheners. These compounds cause nose eye and throat irritation and also affects the kidney and the nervou s system. It is an involuntary risk. 3. Environmental risks related to living (school and work). a) Noise and Vibration risks. The noise and vibration emanates from highway traffic when traveling from home to and from school. This noise cause headaches, stress and may also result in damaging of the eardrum and the subsequent impairment of hearing capability. b) Risk of sudden change of heat and humidity.

Selection Method and Job Performance (human Resource Class) Assignment

Selection Method and Job Performance (human Resource Class) - Assignment Example A cognitive test would likely measure problem solving and education levels which might be a good predictor of how well a person would perform and how likely it is that they would be promoted further down the line. However, a cognitive test like this might not be a great predictor of areas like citizenship or absences. Since this particular selection method is seeking to hire computer programmers, the cognitive test would be helpful for specific job traits or categories, but those that use it should be aware of the fact that the result might not be correct because the p value is greater than 0.05. Even though the correlation value is high at .5625, it is still a risk and should only be used for predicting performance and promotion potential. I would personally be hesitant to use this cognitive test because of the fact that there is a great possibility that the correlation is not accurate and therefore not helpful in predicting a specific aspect of an employee’s abilities. I thi nk if this test was modified or used in conjunction with another selection method, it would be much more reliable and much more practical means of selection and prediction.

As a beginning teacher, discuss the challenges that issues of Essay

As a beginning teacher, discuss the challenges that issues of inequality may pose to the implementation of Singapore National Ed - Essay Example Despite the meritocratic educational system adopted to diminish the rather diverse students’ backgrounds, teaching might still be experienced differently due to their ethnic, racial, gender or social class orientations (Kang, 2005). Stemming from these limitations, teachers in the hope of encouraging competition among students might unconsciously promote inequality of learning across groups of students, and further attempt to justify their actions without taking into consideration the possible implications. Generally, The MOE policy initiative was targeted at developing a sense of national identity, that consider Singapore’s developmental challenges and constraints, as well as a confidence in the country’s future (Chang, 1995). According to Poon (2008), the Singapore government on its part has promoted equality of opportunity across the student divide irrespective of the racial, social or religious backgrounds. First, Singapore has established integrated schools in place of the colonial era separate language medium schools that hampered interaction between students from diverse racial backgrounds. Secondly, education has been made accessible to all citizens through the government-subsidized education and educated well-trained teachers. In addition to the centralized resource distribution for all schools, the curriculum and examinations have been standardized as a measure for all students irrespective of their social backgrounds. Therefore, the comparatively exhaustive education opportunities available for the Singaporean population mean that a level competition field has been created for students despite their social or ethnic backgrounds (Tan, 2008). Research has however established that despite the equal opportunities, inequalities are evidenced in the educational outcomes. For instance, certain groups such as the Chinese seem relatively highly educated than their Malay and Indian counterparts. Further, it is not determinable as to whethe r education yields equal returns in the economy with respect to the segments of the population. But with equal education opportunities, inequality of outcomes exists because of biological destiny and cultural deprivation (Sim & Print, 2009). According to Rosenthal and Jacobson (1968), theorists of the biological destiny believe that difference in intelligence exist across the racial/ethnic, male/female or rich/poor segments is derived from the notion that some groups are naturally dominating and therefore would be â€Å"natural† for some groups to perform better than others. Disagreements have arisen as to whether IQ tests measure that which is learnt or innate to a student. From a sample of questions in an IQ test, it is clear that specific pieces of knowledge are measured (Lai, 2004). Additionally, cultural deprivation as a source of inequality in outcomes postulates that certain individuals or groups of people (especially from the lower social class or ethnic group) are vi ewed as inferior in throughout the culture. Such groups are considered to experience failures in life due to the cultural values that they hold (such as laziness, disobedience and rashness in decision making). For instance in Japan, while a specific section of Korean origin is deemed lowest in social order due to their violence and dumbness, immigrants

Laws and Ethics Essay Example | Topics and Well Written Essays - 500 words

Laws and Ethics - Essay Example In addition, laws are universal in nature as they are applicable to the whole world with comparable attributes under the same vicinity (Brown, Black & Society of Professional Journalists (U.S.), 2011). Conversely, ethics involves habits or customs that determine how individuals interact with one another. Alternatively, ethics outline what is moral for individuals and society. Law and rule applies to principles in a variety of ways that include service laws, federal guidelines, ecological laws and codes of ethics. Companies and other business oriented institutions workout the right and the wrong ways to act just like people do. For instance, when the law does not specify how a given procedure is performed, managers and plant experts must make informed decisions on achieving the key objectives. Both ethical and unethical measures will have profound impacts to the company as well as to the consumers of the product (Shaw, 2011). Laws justify the appropriate direction of dealing with an occurrence thus satisfying all the parties involved. On the other hand, ethics entails making a legal decision but not necessarily satisfying all the members involved in a dilemma or a confrontational matter. For instance, stakeholders can be harmed by a company’s ethical behavior, but they could also be left without an option to withdraw at a certain period due to binding contract agreements (Merkel, 2007). Moreover, differences between ethics and laws can be exemplified in a warranty. Warranties become a constituent of the business pact with respect to the depiction that any merchandise is intended to perform. However, most products come with limited warranty where the manufacturers can manipulate them to any fashion providing they do not infringe the law. Unfortunately, the law does not guarantee consumer direct claimant of a given product as implied in the warranty. Ethical questions may ascend

As a beginning teacher, discuss the challenges that issues of Essay

As a beginning teacher, discuss the challenges that issues of inequality may pose to the implementation of Singapore National Ed - Essay Example Despite the meritocratic educational system adopted to diminish the rather diverse students’ backgrounds, teaching might still be experienced differently due to their ethnic, racial, gender or social class orientations (Kang, 2005). Stemming from these limitations, teachers in the hope of encouraging competition among students might unconsciously promote inequality of learning across groups of students, and further attempt to justify their actions without taking into consideration the possible implications. Generally, The MOE policy initiative was targeted at developing a sense of national identity, that consider Singapore’s developmental challenges and constraints, as well as a confidence in the country’s future (Chang, 1995). According to Poon (2008), the Singapore government on its part has promoted equality of opportunity across the student divide irrespective of the racial, social or religious backgrounds. First, Singapore has established integrated schools in place of the colonial era separate language medium schools that hampered interaction between students from diverse racial backgrounds. Secondly, education has been made accessible to all citizens through the government-subsidized education and educated well-trained teachers. In addition to the centralized resource distribution for all schools, the curriculum and examinations have been standardized as a measure for all students irrespective of their social backgrounds. Therefore, the comparatively exhaustive education opportunities available for the Singaporean population mean that a level competition field has been created for students despite their social or ethnic backgrounds (Tan, 2008). Research has however established that despite the equal opportunities, inequalities are evidenced in the educational outcomes. For instance, certain groups such as the Chinese seem relatively highly educated than their Malay and Indian counterparts. Further, it is not determinable as to whethe r education yields equal returns in the economy with respect to the segments of the population. But with equal education opportunities, inequality of outcomes exists because of biological destiny and cultural deprivation (Sim & Print, 2009). According to Rosenthal and Jacobson (1968), theorists of the biological destiny believe that difference in intelligence exist across the racial/ethnic, male/female or rich/poor segments is derived from the notion that some groups are naturally dominating and therefore would be â€Å"natural† for some groups to perform better than others. Disagreements have arisen as to whether IQ tests measure that which is learnt or innate to a student. From a sample of questions in an IQ test, it is clear that specific pieces of knowledge are measured (Lai, 2004). Additionally, cultural deprivation as a source of inequality in outcomes postulates that certain individuals or groups of people (especially from the lower social class or ethnic group) are vi ewed as inferior in throughout the culture. Such groups are considered to experience failures in life due to the cultural values that they hold (such as laziness, disobedience and rashness in decision making). For instance in Japan, while a specific section of Korean origin is deemed lowest in social order due to their violence and dumbness, immigrants

Negotiation Essay Example | Topics and Well Written Essays - 1500 words - 1

Negotiation - Essay Example The negotiation techniques must come along with the cultural dynamics that will help minimize negotiation issues. This paper will examine the culture of the Chinese and the US in an attempt to explain how their comparisons and dissimilarities impact the negotiation process. The paper will then give recommendation on ways of minimize intercultural negotiation conflicts. According to Lam & Graham (2007) the Chinese negotiators have embraced a culture of asking questions. This explains that their form of negotiation is one that involves the tactic of exchanging information. The authors continue to indicate that the Chinese negotiations have a tendency of using the â€Å"yes†, and â€Å"no† statements (Lam & Graham, 2007). The Chinese have also been indicated to embrace long periods of silence that allow them to listen to the other members of the negotiation table. In addition, the culture of the Chinese negotiators involves long facial gazes. They also ask fewer questions and devote their time to providing more information on what they expected in the course and at the close of the negotiation (Gelfand & Brett, 2004). The Chinese would be indicated to settle till the issue at hand was solved or when the parties involved would come to a conclusion. In the negotiation context, the Chinese can simply be said cooperative negotiators. On ano ther note, Ghauri & Fang (2001) indicate that being an emerging economy, the Chinese people focus more creating personal relationships with their negotiators; thus, have trust that their relationships and do not hold the opinion that after creating friends, their relationships will break or any form of forgery will take place. In the case of the United States, they focus more on written form of agreements as opposed to the Chinese that mostly rely on creating personal relationships (Shell, 2006; Starkey, Boyer &

Punishment in the Holocaust Essay Example for Free

Punishment in the Holocaust Essay The Holocaust was an event in history that people would like to pretend never happened however in reality it will never be forgotten. Hitler came into power in 1933 and wanted to create the master race, meaning the Aryan race (Ushmm, 2013). The Jews, along with other groups such as the gypsies, were not included in this superior race. He thought of them as inferior and knew he had to expel them from the world. The word Holocaust means a burnt sacrifice offered solely to God (Niewyk, 2011). Once the Holocaust was over around 6 million Jews had been persecuted by the Nazis (Ushmm, 2013). Hitler had established the New Order and wanted it to apply to all of the people in Europe. Some people were in shock and others tried to adjust to the changes, however some people did accept Nazism (Lyons, 2010). The fear of communism and desire for order in their country motivated them to feel this way. Germans were the chosen people in the new order, including Scandinavians, the Dutch, Luxembourgers, German speaking Swiss, Flemish Belgians and the English. Hitler considered all these places to be a part of a Greater German Empire, except the English. Hitler was willing to let them keep their independence if they had a positive attitude (Lyons, 2010). Hitler wanted all of these countries in the Greater Reich. The Jews were not included in this and from the start Hitler did not approve of them. Hitler had planned to expel the Jews from Germany and other territories under his rule from the time he came into power. The Jews were the damned and from the start of Hitlers rule they never stood a chance. At first Hitlers goal was to make their life miserable to get them to leave Germany. Some of them left but a majority of them stayed. Some didnt have the money to leave and others did not want to leave because Germany was their homeland and thought that this may be temporary. Other groups, such as the gypsies also faced terrible treatment, but no group faced the kind of treatment and punishment that the Jews did (Lyons, 2010). In 1935, Nazi thugs attacked Jewish shops and beat them in the streets. These continued attacks on them created the Nuremberg laws (The holocaust: an introductory). These laws took away the German citizenship of the Jews and also didnt allow sexual relations or marriage between Jews and Germans. The situation became worse in 1938 when a Jew assassinated an official of the German embassy in Paris. After this attack the Nazis killed 100 Jews and arrested 30,000 others (Lyons, 2010). Their synagogues and shops were burned and destroyed. So much glass was broken in the city this event became known as Kristallnacht meaning Night of Crystal Glass. Following Kristallnacht, Jews were forced to pay heavy reparations; Nazis captured Jewish businesses and required businesses to dismiss Jewish employees. These chains of events led to more and more Jews to leave the country in 1938 and 939 (Lyons, 2010). Hitler decided that the final solution to the Jewish question was extermination. The Jews were considered to be the lice of civilized humanity and needed to be eliminated completely (Lyons, 2010). Hitler wanted to take over the island of Madagascar to make it the permanent Jewish homeland. However, the Germans 2010). By 1941, people that were identified as a Jew in any place considered German territory had to wear a yellow star on their clothing (The holocaust). This made them targets to Nazis along with people in society, everyone knew whether someone was a Jew or not. The Nazis created the first Jewish ghetto in October 1939 in the Polish city called Lodz. Others were soon created afterwards. These ghettos were holding transit places for the Jews; they were sent to these ghettos, detained there and then eventually sent to the concentration camps. The Germans set up a council called Judenrat in each ghetto. The members of the council had to administer the ghettos and send Jews to the death camps (Lyons, 2010). When men and women got to the ghettos they were separated from each other along with their kids. The boys went with the fathers and the girls went with their mothers. They were subjected to terrible conditions. Thousands of people became human guinea pigs in medical experiments. These experiments included the effects of freezing human beings, subjecting them to intense air pressure, and sterilizing women (Lyons, 2010). Some were infected on purpose with diseases such as typhus and exposed to mustard gas. The Nazis purposely made the living conditions unbearable. The largest ghetto was Warsaw. Around 400,000 people were confined to an area of about 2. 5 miles making it nearly impossible to move. (Jewish life during the Holocaust). 19 foot walls onfined the people in to keep them separate from the rest of society. Guards paroled the area constantly, making sure no Jews were trying to escape. If one was caught they were killed. Different diseases broke out and spread extremely fast due to the fact that everyone was living on top of each other. No medical care was given to those who needed it so they suffered until they died. Others died from starvation due to the lack of food they got. Some people killed themselves because they could not handle the physical or emotional pain any longer (Jewish life during the Holocaust). Concentration and death camps were the two different types of camps created as a place for the Jews to be sent to (Jewish life during the Holocaust). Concentration camps were for prisoners to do forced labor where they had striped uniforms, armbands or labels to identify what type of prisoner they were. Different colors represented different groups. Death camps were created for mass murder and immediate death. At death camps people originally were shot or killed in gas vans. The people would be locked into the van and when the driver pressed the accelerator carbon monoxide gas was released, killing them. Even though concentration camps seemed better than death camps, people there still faced terrible, cruel, and horrific punishments (Jewish life during the Holocaust). It in a way was worse than death camps because at least there you were immediately killed. People suffered and endured harsh treatments in concentration camps. Prisoners there eventually died from starvation, disease or horrific treatment from the Nazis. Some were even sent to death camps, where there they would be killed (Jewish life during the Holocaust). The earliest concentration camp established was Dachau located in Germany in 1933 nd the earliest death camp established was Auschwitz in 1940 located in Poland (Rosenberg). Auschwitz was both a death camp and a concentration camp. The fate of the people and what camp they would be in was decided upon arrival. By December 1941, six death camps were using gas to kill the Jews. Five were located in southwestern Poland called Auschwitz. Eventually this camp included 3 camps and 45 sub-camps. Auschwitz camp was responsible for murdering 1. 1 million people, mainly Jews. There were three different locations of Auschwitz, known as Auschwitz (the main one), Auschwitz 2(Birkenau) and Auschwitz 3 (Buna-Monowitz). Auschwitz 1 is where Block 11 and Black Wall located. Block 11 was a place where the prisoners were severely tortured and the Black Wall was where they were executed (Rosenberg). This camp was mainly for housing prisoners and subjecting them to medical experiments. Nazi doctors would pick people upon arrival to perform experiments on. They usually picked dwarfs, twins and anyone that looked unique. One type of experiment done was injecting substances into womens uteruses and exposing them to X-rays to make them sterile. Another one was experimenting on identical twins trying to find a way to clone people. This type of experiment was performed because Hitler was interested in creating the master race so if he found a way to clone it would be easier to accomplish his goal. Auschwitz 2 was created in 1942 right outside of the original Auschwitz. It was larger than the main one, housing the most prisoners. This is where the selections and most killings took place. Auschwitz 3 was used mainly to house the forced-laborers (Rosenberg). Jews, along with gypsies and homosexuals were put in filthy, small, cattle cars on trains to be ent to Auschwitz. It was extremely overcrowded and uncomfortable, many people died in the trains before they even reached the camps. The train would stop at Auschwitz 2, forcing the people to get off and stand on what was known as the ramp (Rosenberg). They were split up into 2 different lines. The left line was for people who looked unfit, unhealthy, the elderly, children or women and the right line was for those who looked strong and were young men. The left line meant you were going to be executed immediately by the gas chambers and the right line meant you were going to become a prisoner at the camp (Rosenberg). The prisoners who were allowed to live usually died later on from starvation, torture, forced labor and exposure. The people who were sent to the left line had no idea what that really meant, the Nazis kept this a secret from them. They were told they would be sent to work but first needed showers to disinfect them. Originally carbon monoxide gas was what was used to kill them (gas vans) however; Commandant Rudolf Hoss replaced it with Zyklon-B crystals. This lethal gas could kill 24,000 humans in a day. Jews were taken into buildings that looked like bathhouses and were told to get undressed for a hower. Once the shower was turned on the Zyklon-B crystals were released from the showerhead, walls vents, ceiling and windows killing Jews in minutes (Lyons, 2010). Once they realized what was happening they went into a complete panic. They climbed over each other, trying to find an area to breathe, scratched at any opening trying to get out until their fingers bled. The Germans selected certain Jewish prisoners that showed to be of useful strength to be members of Sonderkommando. These members were responsible for sending the Jews to the gas chambers, ollecting their bodies once dead and then burning them in crematoriums (Lyons, 2010). The people that were spared immediate death to become workers were subjected to terrible living conditions that were punishment in itself. Many died from starvation, intense work labor and disease (Ushmm, 2013). There would be three usually was a bowl of soup and bread. These terrible conditions were done intentionally to starve and work the prisoners to death. The Germans tried to keep the camps and extermination a secret from the world. However, by 1941 the news began to flood through Germany, Allied countries along ith neutral countries. At first people were doubtful and in disbelief but by 1942 they knew that this was really happening. In 1944, the Allies started to take over the camps and the liberated the first one in Poland (Hitlerschildren). Soon, more camps were liberated with Auschwitz being liberated in 1945. The German forces surrendered on May 7, 1945. There were around 50,000-100,000 survivors living in Europe after the end of the Holocaust. The Jews were treated this way for no reason other than them being Jewish. Hitler wanted them completely expelled from the orld because he did not see them as a part of the Aryan race. He thought of them being inferior and himself and the race he wanted was superior. They did nothing wrong, they were not criminals; they did not deserve to be punished or subjected to the terrible kinds of treatment. Hitler simply did not want Jews to be a part of society. He also blamed the Jews for Germans loss of WWI, along with problems that Germany was facing such as unemployment, poverty and starvation (Jewish life during the Holocaust). He wanted to torture, punish, and make them suffer in the most horrific and appalling ways possible. They were mentally, physically and emotionally punished. He used manipulation and deception in his tactics. The Jews were lied to about nearly everything. They were deported from the ghettos to camps easily because the Nazis told them they were being moved to someplace else where life would be better for them. Once they got to Auschwitz camp and were separated into the left and right lines, having no idea what those lines really meant. The Nazis purposely did not tell them because they knew they would try and fght back. Hitler knew he had to keep this a secret in order for the mass murders to be successful. They were told they were going to work but needed to be disinfected first. Having them believe they were going to take a shower, when really they were walking into their deaths. The ones that the Nazis kept alive and sent to concentration camps were kept alive to work. Not for themselves to make money but for Germany. They were sent to factories, coalmines and farms (Daily life). This was free labor and free workers, therefore Germany was benefiting by them. These ideas of punishment and treatment are still seen in the present. The Holocaust was a genocide and there have been many since and still are in present day. The Rwandan genocide took place in 1994 in East Africa between the Tutsis and Hutus (Genocide in Rwanda). Over a span of 100 days around 800,000 people were killed. The Hutus brutally killed and slaughtered the Tutsis, murdering them with any kind of weapon they could find or make. They had to flee from their homes and seek refuge, trying to hide and escape their death. There also is an ongoing genocide in Darfur, Sudan where over 300,000 people have died (Sudan backgrounder). After the attack on Pearl Harbor any person living on the west coast that was of Japanese heritage was place in nternment camps (Japanese-American internment ) They did nothing wrong and were not a part of the attack on Pearl Harbor but since they had Japanese in them people in the USA were paranoid and wanted them gone.

Critical analysis of management issue faced by Starbucks

Critical analysis of management issue faced by Starbucks 2. Introduction Essay two will carry out critical analysis of management issue faced by Starbucks. First of all it will discuss on the management issue faced by the company and further on will examining at the strategy that uses by Starbucks as part of their plans to recover from the management crisis. Marketing and advertising play an importance role in the part as the strategies on managing the issue. Critical analysis will be focus on the social media marketing strategy. Starbucks social media campaigns on Facebook will be examining from different viewpoints. Beginning with the success factor following by rewards that the company gained, additionally both risks and challenges of Starbuck might be facing in the future. In year 2008 operating income of Starbucks took a sharp drop, the majority of which stems from restructuring charges, related to store closures in the US and value share growth drop 0.5% from the year 2007 to 2008 (Euromonitor international, 2009). Chairman and CEO of Starbucks announced in year 2008 that unfortunately Starbucks would force to close down 600 stores this end of 2008 and lay off 12,000 employees. Its a blow, but far from fatal for a company with more than 6,700 locations in the United States and nearly 16,000 worldwide. (TheNewYorkTime, 2010). Figure 4 Revenue vs profit 2002-2008 of Starbucks. Source: Euromonitor international 2009 Figure 5 Comparable Store Sales, source: annual report of Starbuck 2008 In resolve part of the problem, Starbucks gone further that involved cutting costs and in the first three quarters of 2009 in few different areas, part of the cost cutting focus on marketing and advertising and this has resulted in savings of US$370 million(Euromonitor international, 2009). However gaining more sales will be the main objective for a healthy growth. Marketing and advertising will be the key element on increasing sales volume. Based on this principle, Starbucks will need to find and alternative way as a substitute for the traditional marketing and advertising. Figure 6 Starbucks Facebook social networking site page screen shoot. Source: Facebook.com 2010 Analysis, planning, implementation, control (APIC) system by Philip Kotler has been effectively as the subtitle of his Marketing Management (Kotler, 1994). As the management issue for Starbucks, managing the communication mix need to take place for solutions. Firstly Analysis of the present situation as the question of where are we now, Starbucks has a high reputation for their company and products that have a great market value. However in the crisis with limited budgeting, Planning will need to take place on reforming on the objectives and positioning. Starbucks has taken the opportunity by utilized the advantages of social media for their reorganization. With the objectives of create high engagement and create positive relationship with their customers through actively engaging in social media that provide the advantages on cost effective and efficiency. In addition Starbucks has formed a social media team to take control, monitor and evaluate the process and development of the us ed of social media. Started on October 2008, Starbucks began to actively engaging in social media, official Starbuck Facebook fan page is one of the major social networking sites for the company. Starbucks started to connect in to the cyber world of social media, and that is speak for itself in the  number of Fans the company is engaging with. Facebook as a social media platform that has incorporates with different types of videos, content, and has active interactive activities with the fans. 2.1 Social media marketing strategy Starbucks has a small social media team with only six people; however they obtained a high level of engagement with their consumer in social media. (ENGAGEMENTdb , 2009) On the other hand Starbucks has building social media as a key part in their marketing mix, a stable platform for advertising and promotions. At the same time it creates a centre of attention to attract web traffic to the social networking site fan page with heavy advertising and promotion activities. Alexandra Wheeler, Director of Digital Strategy of Starbucks stated that, We live in the physical world with thousands of natural touch points, so when we laid out the vision for our social strategy, it felt like home for the brand. Its about the relationships we form with our customers. (ENGAGEMENTdb , 2009) Figure 7 Social media marketing source: www.awarenessnetworks.com The social media marketing strategies that Starbucks are using include special offers, coupons, sapling and discounts distributed through Facebook, because Facebook is the main social networking site for Starbucks. Promotion event on Facebook by Starbucks with the title of Free Pastry Day promotion allowing executively for Facebook fans of Starbucks to print out the online version of coupons for complimentary item with a drink purchase. Through this particular event in July 2009 it further added 200,000 fans just in a week. In the same year, by promoting the launch of the branded ice cream, Starbucks offering coupons for free pints via the Facebook application. Besides, Starbucks also used Facebook to promote a Taste Challenge together with the launch of Starbucks VIA instant coffee, offering participants with a free cup of Starbucks coffee will be given on their next purchase and discount of USD 1 with the VIA instant coffee purchase. (Mark Walsh, mediapost.com, 2010) Figure 8 Push-Pull continuum for digital marketing Source: anovagrp.com Figure 9 Push and Pull promotion strategy. Source: Philip Kotler and Gary Armstrong  2009 Throughout the examples from above it is clearly presented that marketing theory of push and pull strategy are being used. A push strategy involves pushing the product of information through marketing channels to final consumers (Kotler and Gary Armstrong, 2009). Two types of push strategies were being used, first the push promotion strategy with the online version of coupons and discount on product purchase, flowing by push marketing with the channel by using Facebook social networking site to transmit the message across their audiences. Objective of the promotion is to gain immediate sales at the same time promote the fan page through the social networking side. Starbucks successful created high level of attention throughout the product promotion on Facebook with encouraging results. Based on a Razorfish study (2009) that generated a conclusion that traditional direct marketing practices for example offering discount and promotion are the keys on building engagement on social networking sites moderately focusing on to create deeper relationship and connection to a brand (Razorfish, 2009). CEO of social media management firm ViTrue, Mr. Reggie Bradford illustrious that Starbucks has the advantage on take in charge and managing all the Starbucks stores, provide an easier way to run standardized marketing programs that team up with Facebook. More significantly, Starbucks well manage with various types of updates that content, and interesting that includes blog articles and videos sharing that cover all aspects of coffee that includes how to grow coffee beans, pieces of writing about Starbucks and Starbucks employees. The tone and pitch of the updates is informative and relaxed, in addition even on their own product updates are kept in a wide-range that enough to remain interesting, for example, by offering and introduction up reviews of new music and books to be displace and for sale in their cafes. Therefore, the well managed and quality status update content has achieved a very engaged fan base, with every update on the social networking site will receive thousands of feedbacks and comments. 2.2 Success Following by reviewing the successful social media marketing strategies that used by Starbucks and the way the coffee giant fully utilized the opportunities of social media to create an interactive and interesting business approve. The level of engagement of a brand in social media will bring different level of success. As Howard Schultz, chairman and CEO of Starbucks said Were not just selling a cup of coffee, we are providing an experience (Business Week 18 November 1991). This implies that customers satisfaction is given top priority. In order to do so Starbucks serve coffee with great taste and quality. Not only quality the treatment of customer is excellent and the variety of beverages served is  good (Kotha Glassman 2003). Based on the principle of providing an experience to the customers social media is a latest and most advance technology in communicate that can be personalize between the company and their customers. Coffee house giant Starbucks continue to develop its soc ial media operations in attempt to extend its relationship with its end users. The reason for advertisers using social media is to go where consumers are and to provide a valuable and meaningful brand experience, according to Alexandra Wheeler. Although the challenges of the economic downturn, Starbucks posted profits of $242m in Q4 2009, as revenues rose 4%, to  £1.7 billion, mostly as a result of improved Starbucks store sales (Financial Time.com, 2010). From the research paper on the title of related to how Social Networks Improve e-Commerce, stated that creativity is an extremely important elements when come to approaching a social network (Gayatri, Christo Bryce, Kevin, and Ben Y. Zhao, 2009). Few of the successful principles are value need to be added to the interaction and use the naturally viral nature of community instead of forcing the marketing message through. On social network it have to communicate with people before selling, traditional ad campaigns and promotions should not be forced on the potential customers immediately (Social Media Optimization, 2007). Social network is all about building a community around the brands and the products, promoting, sharing and discussion (Brown, 2009). Get involved in the social network regularly, completely understand the content and focused to the topic is being said amongst the social network community, and the targeted audience before engaging (SocialMediaOptimization, 2007). Howard Schultz, CEO of Starbucks stated that the global economic recession has very much shaken consumer confidence and retailers which wish to stay relevant in the future will have no choice but to recognize and respond to this new reality and to continue and to accelerate. Starbucks current direction with continue to improve, innovate, and focus on strengthening the relationship with their customers. (The Seattle Times, January 28, 2009). Figure 10 Engagement Scores of Top 100 Global Brands. Source : ENGAGEMENTdb, 2009 Figure 11 Engagement Varies by industry, Source : ENGAGEMENTdb , 2009 In the year 2008 Starbucks promoted the worlds biggest Facebook ad campaign that including Facebook members in 16 that will be served ads for a Starbucks (RED) charity sing along of The Beatles All You Need Is Love when user log in. Starbucks undertook the biggest global Facebook ad campaign the purpose is to raise awareness of the project, which was a celebration of its partnership with (RED), the charity with the aim to fights Aids in Africa (Jennifer Whitehead, brandrepublic.com, 04 December 2009). This particular campaign has invited people to take part in stores which Starbucks donated a percentage of the cost of each selected product sold. The social media campaign that carries out this initiative received as the most viral impression ever; result of millions of people aware of the Facebook digital invitation which given respond (Wheeler, 2009). On Starbucks promotion Free Pastry Day where pastry will be give away for free with every drink purchased, resulting nearly 600,000 people who expressed an interest in that particular promotion on the social networking site Facebook. On the other social networking site Twitter also generated good respond with a similar promotion event. Besides on the public social networking sites Starbucks also has its own platform My Starbucks Ideas on online community that allows customers and staff to put together suggestion to the company, in August 2008 total of 75,000 of suggestions have been recorded (AdWeek, WARC, 2009). Based on the number of people involved has created a strong awareness outcome at the same time it had increase the sales at the period of time. The result on social media has the similarity outcome with the advertising objective that can be achieve through the social networking site. Starbucks persist as one of the brand that gains most popularity on Facebook, with sites now launched globally in 14 countries. In 2009 the consultancy company Altimeter Group, positioned Starbucks is of the brands make good use of the web properties, and Schultz stated that they would be integral to its operations going forward. The importance of our social media expertise continues to grow, and we evolve the conversation with our core customers, (Altimeter Group, 2010) Figure 12 Multi-step flow and personal influence model, (Philip Kotler and Gary Armstrong  2009) Engaging with the millions of consumers through social media is a success. Multi-step flow is the extension of two step flow theory. A strong multi-step flow and personal influence model being involved in the process. Fill (2002) provides a clear description of the potency of word of mouth that can give a depth of credibility other form of communication cannot. Because of the nature of social media, the process of opinions and comments flow around in the social media, at the same time the social media management team will be able to monitor and provide instant reply. Starbucks brand, content and online vice president Chris Bruzzo, toldAdAge.com: Its like weve taken the version 1.0 of last year and now they are really doing it at scale and going to a lot more places where their customers already are and people are saying this is going to be a big year for social media and they are a microcosm of that. While last year it was a curiosity, this year its a core part of the program. (WARC, 2010). 2.3 Rewards This section will present the rewards that Starbucks gained throughout the Facebook campaign, based on the success factor that had been discuss on the above paragraph Starbucks also picked up a lot of benefits throughout the process. Financial performance correlates with engagement will determine the rewards that the company gains from the involvement in social media. Survey of Syncapse Consultancy Company, in an effort to gain understanding of the long term business value that generate by social network. The target research company in this survey is based on twenty most popular corporate users actively engaging in social network that includes Coca-Cola, Starbucks, McDonalds, Dove, Gillette, Nokia, Nike, Victorias Secret and Red Bull. The result found out that consumers who like a product in the Facebook feature were found to spend  £93 a year on the item in question, $71.84 more than the shoppers who have not performed the action (Syncapse, 2010). Starbucks is one of the brands th at scores at least 80% in the category of building empathy among their fans. Besides, the products of Starbucks scored over 90% associated with the feeling consumers that result in warm, gratified or happy. Fan value is cyclical and ever changing based on the ongoing marketing performance, (Syncapse, 2010). The result in the survey illustrate that long term brand value can be build by using the social network, independent social network campaign should be taken to increase the value of their company through their fan. Figure 13 Average value of Fan source: Syncapse 2010 Director of worldwide interactive marketing of Coca-cola Michael Donnelly acknowledged that end users perform activities of sharing information via using Facebook meaning that the fan-page of an organization is an additional way to promote and take immediate sharing information in the platform that the users are spending time with, based on the highly engagement platform it create a channel to listen and collect feedback s from consumer. The varies quick feedback that can be received from different methods for example photos, videos or status updates from the page and the message will rapidly share among their network (WARC, Brand Channel, 2009). Relationships are a form of organizational capital that provides value for the organization, the view that relationships are an enabler for resource exchange is well supported by relationship literature (Baxter Matear, 2004) The involvement of social media has became a importance role in achieving this aim, one of the Starbucks campaigns join together with Project Red to help promote fight AIDS in Africa, which was promoted using social media Facebook, where Starbucks has more than 5.5 million fans in end of 2009 that became the most popular brand second by Coca-cola and does not take long for Starbucks to achieved 10 million Facebook fan in July 2010. Schultz mentions that the effort of creating the world largest campaign ever on the Facebook social media platform is further strengthens Starbucks unique connection with their customers (Starbucks, 2010). Alexandra Wheeler stated that the campaign has became the most viral event in the history of Facebook and meant that this not only were trigger customers excited about the Starbucks at the same time the customer also came together on one day to accomplish something excellent. Take as a whole; she asserted that Facebook helps them get a pulse on the impor tant to their customers. The organization can have a direct communication dialog with their customers about the values and ideals that they gained and share the valuable experience with them. (Brand Channel, 2009) Figure 14 Engagement correlates to Financial Performance, source: ENGAGEMENTdb 2009 According to a report by ENGAGEMENTdb 2009 with the title of top 100 worlds most valuable brands, who is most engrage? In the report it divided brands in to four profiles with different levels of engagement, depending on the figure of channels and how intensely they are engaged in the brand. Starbucks fall in to the category of Mavens has been description as brands that are engaged in seven or more channels and have a greater than average engagement score. The brands are able to maintain a high level of engagement throughout multiple social media. The Mavens are not just a healthy strategy and enthusiastic teams focused on social media, but also make it a core part of their marketing strategy. Companies in this category will operate with a strong presence in social media. Company like Starbucks with deeply and widely engaged in social media outshine their competitors in term the performance in both revenue and profit by a large difference. Mavens group they have sustained strong reve nue and margin growth in spite of the current economy. (Figure 14) Further on with a strong engagement and multi-step flow and personal influence model it will develop on the principle of relational exchange theory. A brand relationship is being established, self-interest is best maximized by the returns available through cooperation in a relationship (Blau, 1964). In this approach, the analysis of interim relationships moves from the focal firm to the dyad or network level in an effort to understand interorganisational relationships (Cook Emerson, 1978; Bradach Eccles, 1989; Husted, 1994). There is interest in relationship quality that stems from trust and the high degree of certainty of predictable and obligatory behavior that leads to sales giving the seller integrity and the process a high degree of certainty (Crosby, Evans and Cowles, 1990). Based on a study, brands with more supporters and fans on Facebook more likely to involve in discussions, and could gain higher returns (Vitrue, 2010). According to chief product officer at Vitrue Michael Strutton stated that it is important to know that to build up a Facebook fan base will need consistent and well management. The learning process from customer can perform through social media. According to Bruzzo one of specialist members of staff at Starbucks stated that If you approach it as a customer relationship and as a multi-faceted human connection between Starbucks and customers, then we can have more than a conversation about products it can be a customer-insight channel and we can learn things from them. (Seattle PI, 2009).General Manager of advertising and customer engagement of Microsoft, Gayle Troberman, said social media offers a highly engaged audience who keen to know information about the company. She also mention that part of the social media strategy, is to focu s on honesty and authenticity, as well as attempting to respond to users as quickly as possible. (Seattle PI, Warc, 2009). 2.4 Risk On the above paragraphs it discuss about the success and reward of using social media of Starbucks, at the same time the risks of using social media need to take in consideration as well. As different social media evolved there will be multi channel for communications, at the same time communications professionals have a various options to connect with audiences. Worldwide audience can easily be reached with web 2.0, but the heady possibilities come with potential liabilities. Errors or mistakes in communication will be amplified. This is the reason why a lot of companies find the concept of social media as a risky media. The innovation of internet and World Wide Web have brought the world closer, and since social media are available on this technology there are different rules and regulations in different part of the world to protect the end user. From a international point of view for example regulations in the United Stated with the Unfair Commercial Practices Directive guards against false representation, Securities and Commission (SEC) and their Regulation Fair Disclosure (Reg FD) which set to protect the use of the social media. Beside in the EU there are also protecting against the use of social media for example EU privacy rules that against collection of personal information and email addresses on website. Because social media is an open world for every user around the world, different rules and regulations in different part of the world might come into conflict when it operates in business related activities on social media. Further on move on to the use of social media internally under a company. The use of social media should be guardian by rules and regulations, managing social media a company is agreed to allow employees to wiring blog, tweet or post Facebook comments updates. In the past companies tried to control risk on social media by disallowing access to cyberspace, however that will not work with the current situation of the use of social media. Robert Stroud, international vice president of ISACA, said in a statement. Companies should embrace it, not block it. But they also need to empower their employees with knowledge to implement sound social media governance. (ISACA, 2010). This managing process is apparently with high risk than not permitting whatever thing out of the usual channels. In particular if the social media management teams include top level executives or the CEO, where regulations exist which govern the disclosure of information by publicly traded companies. According to a stu dy by Information Systems Audit and Control Association (ISACA, 2010) employees who dabble in social networking both on and off the job could expose their companies to a variety of risks. Malware, brand hijacking, lack of content control, noncompliance with rules over recordkeeping, and unrealistic expectations of Internet performance were the top five social-media risks to businesses (ISACA, 2010). 2.5 Challenges All kind of social networking challenges will be face by organization. Following this section will discuss the possible challenges for organization that are using social media as part of their marketing strategy. Social media providing a lot of benefit to an organization, a well managed of the use of social media will bring great future for the company, at the same time the hard work of minimize the challenges will be the best practice for prevention. 8% of companies had terminated employees because of the usage carelessness of social media (Proofpoint, 2009) for example a very frequent causes that might happen including sharing confidential or sensitive information or data on a network channel. Figure 15 Challenges of social media, Source: 3.bp.blogspot.com According to David Arman, there are five possible challenges that every organization should be thinking ahead (Harvard Business review, 2010). The connection and linkage of social media cover almost every aspects and function of a business. All organizations will eventually grapple with integrating social into their entire ecosystem adopting either centralized, distributed or hybrid approaches (David Arman, 2010). The first challenge is regarding integration, because of the broad coverage of social media alongside the business, the decision of form up a specialize team to supervise the social media process is a judgment to be consider. Following by the second challenge governance, has been described as task to control and recognize both the contents produced for the public and also information that internal used around employees. Organization will need to keep attention on the internal contents among the company as well as set rules of engagement in the process how employees responding to the social media. The next challenge is that every organization have their own culture on the spectrum either being more transparent of the way they operate and collaborative or keep knowledge internally. Through using social media, organization can strengthen their company policy by managing customers and employees by using this channel, however it have to manage it intelligently and with purpose. The fourth challenge is related to the human resources of a company, emerge of social media business, rules and regulation of human resources will also need to keep up to date. Because of the fast moving and changeable technology set of rules and regulation will be an ongoing development process. At the same time organizations will need to train employees on the use of social technologies for work. The fifth challenge is on the measurement and return on investment. There will be difficulty on measuring the results on using social media, however it is measurable but to work out the financial definite will be a challenging task. 2.6 Conclusion After critical analysis on the achievements and threats, a conclusion can be made that the best practice to maximize on return and minimize risk of using social networking is to develop a well planed social media marketing strategy that cover a large part of the business. By minimizing the risk companies should develop social media policies and build up training meeting and classes to educate employees about the use of social media. The social media policies should includes personal use of social networks as part of the job description and also the personal use outside the work place. The use of visual in the social network is one of the way to stand out from the crow, visual communication is part of the design elements should be consider on how to communication with the audience by using design principles.

Sensitive Groups And Social Issues :: essays research papers

Sensitive Groups and Social Issues   Ã‚  Ã‚  Ã‚  Ã‚  Many factors have contributed to the heightened awareness of sensitive groups and social issues where marketing is concerned. The article Sensitive Groups and Social Issues has brought to light the causes, pitfalls, pro-active strategies, and benefits of addressing these social issues. Due to the fact that consumer markets and values are constantly changing, it is important to address these issues head on. A few of the key issues discussed in the article that relate to the text readings are the marketing concept, social responsibility, and changing demographics. Addressing such issues will not only satisfy the sensitive and social groups involved, but open new and potentially profitable opportunities for companies that do so.   Ã‚  Ã‚  Ã‚  Ã‚  One of the main points that I found useful in the article was how marketing to sensitive and social groups paralleled that of the marketing concept. Successful companies have to fill the needs and wants of their consumers. Sensitive and social groups are part of every companies market. Each company's products and services should be customized to that of their customers. This is called mass customization. How a company defines its social responsibility is also part of the marketing concept. If a company does not care to be viewed as socially responsible, then they will not care how they market products to those groups and the company will suffer. Relationship marketing is a part of the marketing concept and strongly applies to this article. A company wants to build trust with its customers in order to build customer loyalty and a long-term bond. This gives the customer a value-added feature of doing business with a particular company. In marketing orientated companies, the customer's needs have to be targeted and different social classes or issues need to be taken into account. If a company does not take different sensitive and social groups into account when marketing, then they will not build a feeling of goodwill with the consumers. The consumer will think that the firm cares more about selling its goods than the consumer. The firm's social responsibility should be taken into account and work hand-in-hand with the marketing concept. A firm's interests may not portray societies best interests. This is where the societal marketing concept comes into play. Our text states that the marketing concept can be work together with social responsibility. The firm must extend the breadth and time dimension of its marketing goals.

Educational War Zone Essay -- Education, Bullying

On the afternoon of April 9, 2010 I found myself in a meeting with Kerri Evans, the assistant principal of Pleasant Ridge Middle School, and my son Nicholas. I was there because my son had become a victim of verbal abuse. It was shocking to learn that bullying has become such an epidemic in our school system. â€Å"Nearly 1 in 3 students is involved in bullying† (Hertzog, 2010). In a perfect world there would be no bullying. Kids wouldn’t get shoved into lockers, and they wouldn’t be beat up in the hallway. Students wouldn’t talk about another student behind their back because of their shape, size, race, or religion. In a perfect world this wouldn’t happen, but at that moment in our imperfect world it was happening to my son. The question is, why does it happen and what can we do to stop it? â€Å"According to a 2009 federal survey of school crime and safety, 32 percent of middle and high school students said they'd been victimized during the acade mic year, compared with 14 percent in 2001† (Tyre, 2010). Bullying was making its way into my home and affecting my life. It was then that I realized that bullying was a problem that needed to stop. Bullying in schools is escalating and becoming a bigger and bigger issue, and we must take action to eliminate it. According to Problem-Oriented Guides for Police Series: Bullying in Schools â€Å"bullying has two key components: repeated harmful acts and an imbalance of power† (Sampson, 2002). Although bullying occurs in many other places, school is where bullying is most prevalent and most concerning. In schools, physical bullying is more common among boys. This is because boys are much more aggressive than girls. However, verbal bullying such as gossip is much more common among girls. â€Å"Physical bullying... ...n reaction that Rachel wrote about. (www.rachelschallenge.org) Bullying is a repeated harmful act that continues to affect millions of students every year. There is no stereotypical person that is a target for bullying; anyone can be its victim. There may not always be any signs of physical harm during these attacks, but our children always suffer emotional harm. Educating students, teachers and parents seems to be the only valid solution to this problem. There are many organizations that can educate the schools on this subject but for it to work people must care. Maybe one day, when enough people realize that this problem will not go away with out their help, we can eliminate bullying from our schools. In a perfect world there would be no bullying, but if you could ask Rachel Scott she would tell you we do not live in a perfect world, only a hopeful one.

Neil Simon

Marvin Neil Simon was born on July 4, 1927, and grew up in Washington Heights at the northern tip of Manhattan. He attended New York University briefly (1944-45) and the University of Denver (1945-46) before joining the United States Army where he began his writing career working for the Army camp newspaper. After being discharged from the army, Simon returned to New York and took a job as a mailroom clerk for Warner Brother's East Coast office. He and his brother Danny began writing comedy revues and eventually found their way into radio, then television. Simon received several Emmy Award nominations for his television writing, then moved on to the stage where he quickly established himself as America's most successful commercial playwright by creating an unparalleled string of Broadway hits beginning with Come Blow Your Horn. During the 1966-67 seasons, Barefoot in the Park, The Odd Couple, Sweet Charity and The Star Spangled Girl were all running simultaneously. In 1973, following the death of his wife, Simon reached a low point in his career with two failures The Good Doctor (1973) and God's Favorite (1976). A move to California, however, reinvigorated him and he produced a much more successful play later that year in California Suite. After marrying actress Marsha Mason, Simon went on to write Chapter Two (1977) which was considered by many critics to be his finest play to that date. His fourth musical, They're Playing Our Song, proved fairly successful in 1979, but his next three plays (I Ought to Be in Pictures, Fools and a revised version of Little Me) all proved unsuccessful at the box office. During the course of his career, Simon has received around 27 awards. He got his first award in 1957 for your show of show and his latest one was in 2006 for American humor.