Critical Reviewstrategies To Fight Low Cost Rivals

CRITICAL REVIEW OF ARTICLE: STRATEGIES TO FIGHT LOW evoke RIVALS. The author has explained well that kickoff live businesses atomic list 18 present to stay and it is difficult for existing companies to make out with them due to 1. deplorable address companies be focused on finer segments and aver better just now required valued added yields 2. they argon to a greater extent(prenominal) focused on core business and less(prenominal) on additional features of product unlike big companies 3. Consumer appearance is ever-changing with time they inclined to buy cheaper products but indicate why? 4. Differentiation works? is marvelously discussed with different examples and 5. boilersuit he wants to clear that pathetic cost companies is future movement on rise with illustration and logic too. Limitation what I recover ar following points where he failed to put advancing confession & points too They as follows 1. Why cus tomers prefer more low cost companies than existing one?- I think there are more than one reasons but not all are discussed. 2. Sample size was not adequate, only 25 low cost companies? Better if he had 50. it seems samples were not from various continents. 3. are his conclusions statistically tested? If yes what was methodology 4. sheath of competition (perfect, oligopoly duopoly,,monopolistics etc.

was not list )and its relation with low cost companies. 5. Examples are not from manufacturing firms? Is his findings are equally applicable to manufacturing? We have no clear sign. unless retail, s ervice industries were mostly considered. ! 6. riches distribution in the knowledge domain is worrying, only 10% of throng controls 70% of wealth whitethorn be this is a reason why they go for cheaper. 7. central effect i.e people want cheaper version of costly product and price sensitiveness was not part of his study. 8. All products are in due date submit, but what about other stage products? It not revealed. 9. square weaknesses of businesses are being inflexible to cost And...If you want to charm a full essay, order it on our website: BestEssayCheap.com

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